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Defunct JICIMS forms new body for online measurement

09 Dec 2008 | by Anne Cassidy

and go to market with a revised tender during Q1 2009. Guy Phillipson, the chief executive ...

Twinings launches Christmas direct marketing campaign

08 Dec 2008 | by Hadassah Nymark

LONDON - Twinings today launched a direct marketing campaign in the run-up to the festive season

Comedy award winner Alan Carr in Freeview ad

08 Dec 2008 | by Staff

daughter. Credits Project Freeview+: Alan Carr Client Rob Farmer, head of marketing ...

Aegis to reorganise global client management team

08 Dec 2008 | by Anne

is to provide a more efficient way of servicing global clients and to integrate on and offline for clients ...

Nabs gears up to deal with industry job cuts

05 Dec 2008 | by John Tylee

support. Barbara Seymour, its fundraising development and marketing manager, admitted: "It's when we need ... at home. Ron Miller, London Weekend Television's former sales and marketing director and a long-time Nabs ...

Integration Essays: Guardians needed

05 Dec 2008 | by Allan Fraser-Rush, Cordell Burke, Tequila\London

It's not just media channels that are integrated, agencies are also working together. But who..., the marketing and insurance director at Prudential, holds this view: "Integrated communications are no longer a ... Integration, according to the Oxford Dictionary, means: "The action or process of integrating." Not a very insightful and directional description. It doesn't explain what integration is, which is why ...

Integration Essays: Business as unusual

05 Dec 2008 | by Claire Myerscough, NI Commercial

integration and innovation as part of their day jobs....truly integrated campaigns to our clients. Increasingly, media owners - with growing portfolios ... the ability to integrate "on the spot" under one umbrella. The recent restructure of our commercial divisions at News International provides a platform to take integration to another level. This power to deliver will ...

Integration Essays: Get the attitude

05 Dec 2008 | by Nick Darken, Liz Wilson, Glyn Britton, Jason Goodman Albion

Integration needs agencies to think and act like entrepreneurs. It means reinventing not just what.... Our integration heroes are Thom Yorke and, whisper it, even Simon Cowell. Radiohead's genius marketing ... Agencies can learn how to be integrated by drawing inspiration from the entrepreneurial attitude ... transparent; building a community of fans and being naturally integrated in how they communicate ...

Integration Essays: Why are you here?

05 Dec 2008 | by Marc Giusti, GT

Isn't it time we thought as humans rather than as marketers, and focused less on better advertising...to understand, is that just shouting in a pre-defined media space with our marketing voices only serves to make ... , not just marketing opportunities. Take an ordinary day. As you walk down the street checking your mobile ... . If we, as marketers, don't either, then we'll have a more value-based economy to work within. Which ...

Integration Essays: Goodwill to all agencies?

05 Dec 2008 | by Suzanne Bidlake

Integrated campaigns where all of the agencies involved co-operate in seamless fashion are still...of integration is up for dissection again in Campaign's book of Integrated Essays. You may think you've heard ... of integration might be - and there's a whole essay to be written about that - it's likely that its execution ... be brilliant, others' might not be. The integrated process and, indeed, its end-product, is at risk of being ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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