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The agency has created an integrated campaign, which breaks tomorrow with a TV ad called 'Lesson'. The spot takes place in a classroom bustling with Cadbury Creme Eggs eager to learn about Goo-ology. Director of strategy at Saatchi Saatchi, Richard Huntingdon, said: "The Creme Egg season opens ...
The two media agencies went head-to-head on the pitch, which was called earlier this year. Mindshare had held the account, worth an estimated 300 million for the past eight years. Greg Economos, the vice-president, marketing and innovation, Kellogg Europe, said: "It was a difficult decision, and we ...
Government to rigorously limit the marketing of unhealthy foods and make sure that labels are clear ...
Coca-Cola Christmas ads - a retrospective The Swedish artist Mikael Erikkson created three oil on canvas paintings inspired by the company's original ad creator. The outdoor ads, created by Mother, will run in conjunction with the second phase of its TV campaign. Cathryn Sleight, the marketing director ...
LONDON - Twinings today launched a direct marketing campaign in the run-up to the festive season
hidden Clients: Dermot Boden, chief marketing officer; SH Han, vice-president, LG Brief: The beauty ... : Frank Client: Nathan Jones, senior marketing manager, Frank Brief: Challenge perceptions that cocaine ... Brindle, global marketing director; Caroline Halliwell, head of global brand, Financial Times Brief ...
LONDON - Pernod Ricard has appointed Rapp to handle the UK direct marketing account for its Malibu
in the recession. Ministers were also swayed by a major research project into the marketing of alcohol ... ban could increase drinking as companies used price cuts to compete for market share. "It is unclear ... agreed that the public should be more protected from selling and marketing that encouraged people ...
to position the brand away from other rums available on the market, such as Morgan's Spiced and Gosling ... . Since it's launch, Sailor Jerry has mainly concentrated on event marketing. In November the brand ...
on the ground in our key markets of Europe and Latin America." ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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