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TBWA\Worldwide promotes Manchester chief

fantastic pool of talent and a truly integrated proposition that lives and breathes Disruption, we re in a ...

Lévy: 'Publicis set to suffer from car market downturn'

by a downturn in the car market.

Toyota ad banned for green claims

The national press ad, for the RAV4 XT-R, claimed that the car had low CO2 emmissions" at 173g per km. But a reader complained to the Advertising Standards Authority that this level was not low compared to other cars on the market. The ASA ruling said: "Because it was unclear that the low emissions ...

JWT London scoops £13m Mazda UK job

The agency will create campaigns specifically for the UK market and contribute creative work to run across Europe. This is the first time Mazda has appointed a UK agency. The move will see JWT London work with JWT D sseldorf, which handles the pan-European business for Mazda Motor Europe, on a ...

Volkswagen reviews commercial vehicles ad business

for a single, bigger agency to put together an overarching marketing strategy. It is unclear if its ... , direct marketing, local marketing programmes and point-of-sale material. Simon Elliott, the director ... , including our Let's go to work' campaign. "However, with the competitiveness of the current market, we ...

Audi digital to depart GT for BBH

of the creative content for the sites alongside the remainder of Audi's digital marketing communications. A huge chunk of Audi's advertising business - such as above-the-line work, direct marketing, CRM ... marketing activity together under one global idea/tagline. ...

Agencies line up for Honda pan-Euro brief

A number of agencies have been approached and a brief has been sent out to tender. The review is being handled by Chris Brown, the marketing manager at Honda, from the company's European headquarters in Reading. Wieden Kennedy handles all of Honda's brand work and created the "impossible is nothing" line ...

DDB reveals secret of Georgia driving teacher

Kirsten Stagg, marketing communications manager, Volkswagen UK; Sally Chapman, communications manager ...

Peugeot on lookout for direct agency

LONDON - Peugeot is on the hunt for a direct marketing agency for its business and fleet range....The car manufacturer is looking for an agency that can provide business-to-business marketing campaigns for all of its fleet services, highlighting its low-ownership costs and environmental practices ... . The direct marketing for the brand's commercial vehicles, which is currently held by Clark McKay Walpole ...

Fallon unveils press ads for Skoda

Skoda Superb ? Creative agency Fallon? Client Mary Newcombe, head of marketing Skoda UK? Brief ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.