05 Dec 2008
As part of the tie-up, Flintoff will use Puma footwear and Puma cricket
equipment, as well as front a series of campaigns in order to promote
the brand's 2009 collection of cricket gear. The announcement of the
deal comes a month after Puma appointed Droga5 to its global advertising
and marketing ...
28 Nov 2008
The US jewellery and silverware company has briefed the agency with
raising the brand's profile in the Chinese market, which has recently
experienced a downturn in revenue. The fall in income for Tiffany in the Chinese market is in stark
contrast to how the brand is performing in the rest of Asia, in markets ...
28 Nov 2008
: Clotilde Masson, marketing director, Alka Seltzer
Brief: Build Alka Seltzer's brand awareness in Latin ...
: Summit Luthra, Kevin Cole, Damien Veran, marketing executives,
Mars
Brief: Build the Whiskas brand ...
21 Nov 2008
: Adam Eagle, Gary Pope
Client: GSK
Brand: Aquafresh Kids Range
Marketing manager: Caroline Kalstromer ...
toothpaste market over the past year has been driven by Aquafresh.
COMMENDATION
Title: London Marathon ...
: Adidas
Brand: Adidas Running
Marketing director: Barry Moore
Media/brand manager: Toby Glynn
...
21 Nov 2008
Dixon, Paul Coleman
Client: Nike
Brand: Mercurial Vapor IV
Marketing director: Ed Elworthy
Media ...
14 Nov 2008
Tomovich, vice-president senior business leader, brand
marketing; Nicole Avery, director brand marketing; Milos Vranesevic,
director brand marketing, MasterCard
Brief: Link MasterCard to what's "priceless ...
."
SCHINCAROIL - CLOUDS - BRAZIL
CREDITS
Project: Clouds
Client: Marcel Sacco, marketing director, Schincaroil ...
13 Nov 2008
| by Caroline Lovell
Chanel will continue to handle all its creative work in-house at the company's headquarters in Paris. However, it is seeking a digital agency to help it roll the work out online across multiple markets. The perfume brand is due to launch a high-profile global ad campaign next year, starring ...
07 Nov 2008
women to
express love of their own unique style/spirit. The result was an
invigoration of the market ...
marketing director, ITV
DE BEERS
Title: Billion dollar ideas
Client: De Beers
Entrant: JWT
Author ...
07 Nov 2008
, director of Volkswagen marketing and sales, VW China
Brief: Promote the Touareg's combination of luxury ...
RUN/US
Credits
Project: Because we run
Client: Mary O'Brien, vice-president marketing, Saucony ...
/IRELAND
Credits
Project: Fridge magnet
Clients: Tanya Clarke, head of marketing, Guinness Smithwicks, Grainne ...
31 Oct 2008
Oakley is looking for an integrated agency to handle its ad account. The sports eyewear brand