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The agency has created an integrated campaign, which breaks tomorrow with a TV ad called 'Lesson'. The spot takes place in a classroom bustling with Cadbury Creme Eggs eager to learn about Goo-ology. Director of strategy at Saatchi Saatchi, Richard Huntingdon, said: "The Creme Egg season opens ...
The two media agencies went head-to-head on the pitch, which was called earlier this year. Mindshare had held the account, worth an estimated 300 million for the past eight years. Greg Economos, the vice-president, marketing and innovation, Kellogg Europe, said: "It was a difficult decision, and we ...
Government to rigorously limit the marketing of unhealthy foods and make sure that labels are clear ...
point in 2006 when Warburtons overtook Hovis as the market leader, and sales fell each month for the two ...
Coca-Cola Christmas ads - a retrospective The Swedish artist Mikael Erikkson created three oil on canvas paintings inspired by the company's original ad creator. The outdoor ads, created by Mother, will run in conjunction with the second phase of its TV campaign. Cathryn Sleight, the marketing director ...
LONDON - Twinings today launched a direct marketing campaign in the run-up to the festive season
The Red Bull marketing director, Anoushka Feiler, has left the company in order to "seek new...Feiler spent just one year in the top role at the energy drinks business, during which she oversaw the launch of Red Bull's cola brand. Feiler joined Red Bull in 1996 as a student brand manager and was promoted to marketing director last year. ...
Kraft Foods has handed its interactive, direct and event marketing duties for its line of salad...The account, thought to be worth around $2 million, was previously split between several agencies. Digitas handled the direct business, Razorfish worked on the interactive account and Momentum looked after event marketing. Above-the-line advertising duties on the salad dressing account remain ...
The agency was informed of the Stella parent InBev's decision on Monday, putting an end to a three-month pitch process, which began when the incumbent, Lowe, resigned the account in August. Mother will now produce a campaign that will run in 2009 across the beer brand's global markets. Sources close ...
it. CLIENT - Julia Bowe, marketing director, Harvey Nichols As Christmas is nearly upon us ... and upbeat as possible in reviewing the campaigns from the marketing departments of companies that still have ... with the target market. From Marks Spencer (5), we see that "this is no ordinary type of Christmas, this is a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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