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Native language ads provoke best response

, according to a market research report....the marketing management department at RSM, said: "There are valid reasons to advertise in a foreign language ...

BHF calls for new rules to limit junk-food ads

Government to rigorously limit the marketing of unhealthy foods and make sure that labels are clear ...

Hotline: Competition Commission likely to impose restrictions

of competition" in the ad market. ...

The Work: Private View

it. CLIENT - Julia Bowe, marketing director, Harvey Nichols As Christmas is nearly upon us ... and upbeat as possible in reviewing the campaigns from the marketing departments of companies that still have ... with the target market. From Marks Spencer (5), we see that "this is no ordinary type of Christmas, this is a ...

The Work: New Campaigns - UK

hidden Clients: Dermot Boden, chief marketing officer; SH Han, vice-president, LG Brief: The beauty ... : Frank Client: Nathan Jones, senior marketing manager, Frank Brief: Challenge perceptions that cocaine ... Brindle, global marketing director; Caroline Halliwell, head of global brand, Financial Times Brief ...

The World: Insider's view - US

that tectonic shifts are taking place that are redefining what it is to be an American, and how marketers can ...

New Frank spot features talking dog

advertising created by Profero. Credits Project Frank Client Nathan Jones, senior marketing manager ...

TBWA lands Breakthrough Breast Cancer ad account

and our media strategy requires a fully integrated agency with a strong digital arm and TBWA\London can ...

Mother wins Energy Saving Trust account

The agency beat Miles Calcraft Briginshaw Duffy and DDB London to win the brief and will now create a national consumer campaign to raise awareness about the non-profit organisation as a place to go for free advice on how to reduce carbon dioxide emissions at home. Jon McGowan, Head of Consumer Marketing ...

Recession saves alcohol ads from new regulations

in the recession. Ministers were also swayed by a major research project into the marketing of alcohol ... ban could increase drinking as companies used price cuts to compete for market share. "It is unclear ... agreed that the public should be more protected from selling and marketing that encouraged people ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.