The Week: People News - Bupa appoints BA's George
05 Dec 2008
marketing director.
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Airmiles gets set for launch of TV ad campaign
17 Dec 2008 | by Hadassah Nymark
The campaign, created by Partners Andrews Aldridge, costs 3.5 million as the company aims to increase awareness of the free flights available to its millions of members. Fred Prego, the head of marketing for Airmiles, said: "In this tough economic climate, now is the time to highlight and remind ...
Emirates calls ad review
05 Dec 2008 | by Kate Nettleton
markets. Emirates was the first airline to sponsor the Fifa World Cup, backing the 2006 tournament ...
The Work: Private View
05 Dec 2008
it. CLIENT - Julia Bowe, marketing director, Harvey Nichols As Christmas is nearly upon us ... and upbeat as possible in reviewing the campaigns from the marketing departments of companies that still have ... with the target market. From Marks Spencer (5), we see that "this is no ordinary type of Christmas, this is a ...
The Work: New Campaigns - UK
05 Dec 2008
hidden Clients: Dermot Boden, chief marketing officer; SH Han, vice-president, LG Brief: The beauty ... : Frank Client: Nathan Jones, senior marketing manager, Frank Brief: Challenge perceptions that cocaine ... Brindle, global marketing director; Caroline Halliwell, head of global brand, Financial Times Brief ...
The Work: New Campaigns - The World
05 Dec 2008
, marketing director, Sony Computer Entertainment Europe Brief: Launch the Sony PSP 3000 across Europe ...
Emirates calls ad review
04 Dec 2008 | by Kate Nettleton
it sends from its different global markets. Emirates was the first airline to sponsor the Fifa World Cup ...
Transport chiefs set to allow Tube station sponsorship
03 Dec 2008 | by Colin Marrs
Transport for London announced that it is looking for an agency to help it with ideas to raise more money from advertising. And it said that one option already being looked at is to lift the historical policy of not allowing Tube station sponsorship. Speaking to Campaign, TfL's group marketing ...
The Week: Digital Reviews - CMW lands Cabwise brief
28 Nov 2008
CMW will be briefed to integrate Cabwise's current standalone website into TfL's existing site, with the long-term strategy of phasing out the original Cabwise site. The agency will also create a series of digital campaigns to promote Cabwise, which will be placed on external websites. ...
Flybe starts search for online partner
28 Nov 2008
, in June, it called a review "to see what else is happening in the market". Flybe's direct marketing ... , The Marketing Store and Tequila. Last December, CMW devised a loyalty scheme, called "Rewards4all". It ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
