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Gerster replaced at Initiative helm

to developing a media, marketing and digital product that wins for our clients in this dynamic communications ...

Scope reviews direct marketing

award-winning direct marketing account....The successful agency will be briefed to produce direct marketing campaigns aimed at attracting new ... Ingall Stretton, but parted company with the direct marketing agency 12 months ago owing to shifts in its marketing budget. The agency had produced award-winning campaigns, including its Read between the lines ...

Agencies line up for COI pensions task

LONDON - COI has kicked off a search for an agency to handle a direct marketing brief to promote

Aviva sees agencies for £4m digital task

marketing roster, which resulted in the appointment of Craik Jones Watson Mitchell Voelkel as its lead DM ... Union Direct and Norwich Union Life tasks. Last week, Aviva appointed Amanda MacKenzie as its marketing ...

Soup wins BMI Healthcare digital account

Soup its digital marketing account.

McCann nets £3m Staples account

by the incumbent, Euro RSCG London, as Staples looks to expand its presence in the UK market. Rachel Trueblood, the marketing director for Staples, said: We appointed McCann Erickson in the UK because of the importance of this market to us and because of McCann s infectious enthusiasm for our Easy Button brand property. We re ...

OMD retains £7 million NS&I media

The Omnicom agency beat Aegis-owned Carat and Publicis-owned Zed Media to keep the business, which covers planning and buying across TV, press, radio, online and new media. NS I has also appointed Kitcatt Nohr Alexander Shaw to handle its direct marketing account after a final pitch against ...

McIlrath quits Hurrell and Dawson for Iris

the independent integrated agency s creative offering. McIlrath will focus on strengthening the creative product ... integration. ...

IPA sets up search marketing group

The IPA has launched a search engine marketing group to tackle long-standing problems with search...details on the recommendations at ipa.co.uk. Ghosh said: "Search is an increasingly integral part ...

Hotline: Campaign conference

Campaign is holding a conference to address how marketers can integrate their online and offline

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.