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New business leagues 2009

31 Dec 2009

Each week, Campaign magazine publishes the top ten agency business rankings for: creative media direct marketing digital In the attached table above, we publish the entire leagues, including agencies further down the lists. The table shows the cumulative totals for new business wins ...

Mr Kipling to sponsor ITV1's All Star Mr and Mrs

21 Dec 2009 | by Ian Darby

. Lisa Clark, the head of media management at Premier Foods, said: "The integrated sponsorship platform ...

PHD lands Unilever's $450 million media business in China

17 Dec 2009 | by Ian Darby

Sources close to the pitch said that PHD had triumphed following a contest against the incumbent Mindshare, Interpublic s Mediabrands and Vizeum. The appointment is confined to the Chinese market with news on Unilever appointing agencies in other regions, including Western Europe, not expected until ...

Eli Lilly hunts media agency for Viagra rival

11 Dec 2009 | by Anne Cassidy

The company has already held chemistry meetings with a number of UK agencies competing for the business. Unlike the Pfizer-owned Viagra, which works for a four-hour time window, Cialis can be effective for up to 36 hours. In recent years, Cialis has increased its share of the erectile dysfunction market ...

MediaCom wins £5m Beverage Brands media

08 Dec 2009 | by Anne Cassidy

MediaCom won the business following a pitch against undisclosed agencies. The previous incumbent was John Ayling Associates, which has handled the business for the past 13 years. The account includes the media arrangements for WKD and WKD Core Apple Cider, which launched recently. Debs Carter, marketing ...

Group M more optimistic on UK ad spend

04 Dec 2009 | by Anne Cassidy

on anecdotes rather than substance, this alone may be enough to revive marketing investment, but it cannot make ...

Arena BLM wins £6 million Mirror account

03 Dec 2009 | by Ian Darby

, in the new year. Lorraine Fraser, the director of marketing at Trinity Mirror Nationals, said: "We appointed ...

Standard to boost circulation by 200,000

26 Nov 2009 | by Anne Cassidy

on the evening freesheet market since the closure of London Lite this month. The other free evening title in the London market, News International s thelondonpaper, was folded in September. The Standard s move to the freesheet market followed the acquisition of a majority stake by Alexander Lebedev in February. Earlier ...

Henkel kicks off £150m global media review

26 Nov 2009 | by Anne Cassidy

review will be followed by a review of all markets in global territories and has said it wishes to remain ... as other international markets including Mexico and China. OMD handles the US portion of the account ... . The pitch process will take place on a market-by-market basis and reviews are set to roll out in all ...

BBC considers floating its commercial arm

25 Nov 2009 | by Matt Williams

increased pressure from the government and commercial rivals to reduce its media market power.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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