Draftfcb retains £15 million Post Office DM business
08 Dec 2009 | by Noel Bussey
London - Draftfcb has retained the £15 million direct marketing account for the Post Office.
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Watchdog bans misleading Spicerhaart mailing
09 Dec 2009 | by Hadassah Nymark
Group after a recipient complained that it was unclear that it was marketing material....-owners who already had their property on the market to sign up with Haart Estate Agents. The advertiser said ... and had believed it was evident the mailing was marketing material used to seek estate agency instructions ... was marketing communication relating to a commercial interest in the sale of the recipients home. The mailing ...
Orange appoints Iris to retail marketing account
07 Dec 2009 | by Anne Cassidy
LONDON - Orange has appointed Iris to handle its UK in-store retail sales promotion and marketing...marketing campaigns over the next two years and experiential and instore activity within Orange stores ... pitching process, we are delighted to have chosen iris to be our sole agency for our retail marketing activities. "They showed a real understanding of the telecoms and youth market and delivered some excellent ...
Chris Clarke takes charge at SapientNitro UK
19 Nov 2009 | by Kate Nettleton
million ( 30.76 million). Clarke will oversee the integration of SapientNitro, and Sapient Interactive ...
Save the Children seeks lead DM shop
12 Nov 2009
Save the Children has called a pitch to find a lead agency on its direct marketing account.
Carlson Marketing acquired by Nectar's Canadian owner
03 Nov 2009 | by Claire Billings
LONDON - Carlson Marketing has been bought by Groupe Aeroplan, the Canadian owner of the Nectar...Carlson Marketing s agencies across 17 countries including the US, where it has its strongest presence ... is expcected to go through in December, Carlson Marketing will continue to work independently from Group ... to joining forces with Groupe Aeroplan and significantly strengthening the scope of our loyalty marketing ...
Partners Andrews Aldridge wins Sony Professional Services eCRM account
26 Oct 2009 | by Matt Williams
markets. Sony Professional Services, a division of Sony Europe, provides businesses with fully integrated ... will be responsible for creating a series of direct marketing campaigns for the brand. ...
Nestlé calls review of UK direct roster
22 Oct 2009 | by Claire Billings
LONDON - Nestlé is reviewing its direct marketing agency arrangements in the UK with a view...for places on the new roster against existing roster agencies. Nestl s relationship marketing activity ...
Andrews Aldridge wins NI direct brief
22 Oct 2009 | by Claire Billings
LONDON - News International has awarded its £5 million direct marketing account for The Sun...with EHS Brann, but Vanneck-Smith wanted an integrated agency relationship to mirror the way in which Times ... marketing director Roland Agambar, who left to join Associated Newspapers in January. Vanneck-Smith, said: "As our business changes, it is important that we have an integrated approach with our agencies ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
