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Co-operative reviews £18 million advertising account

A shortlist of agencies has already been drawn up to pitch for the business in a review that is being handled by Debbie Robinson, the director of food retail marketing and Patrick Allen, the Co-op's executive director of marketing. Incumbent McCann Erickson wil not repitch for the account, which ...

The World: Detroit - McCann Erickson in Aldi US creative account win

of its MidWest office, McCann will be responsible for producing all of Aldi's integrated marketing

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.