Media Forum: Can Channel 4 change?
04 Sep 2009
programmes and services', someone is going to have to make a call on whether to protect its integrity ...
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New business leagues 2009
31 Dec 2009
Each week, Campaign magazine publishes the top ten agency business rankings for: creative media direct marketing digital In the attached table above, we publish the entire leagues, including agencies further down the lists. The table shows the cumulative totals for new business wins ...
IPA Bellwether report suggests worst is over for marketing recession
13 Jul 2009 | by Noel Bussey
LONDON - The IPA's Q2 Bellwether report shows that the rate at which marketing spend is declining...inclined, the April Bellwether seemed to signal the bottom of the market, and the new report suggests that the worst is over. Budget cutting for all marketing communications categories seems to be slowing and, while ...
Top holding companies 2008
27 Feb 2009 | by Staff
. Omnicom's main creative and media networks all lost market share, although client spend with its smaller ... . Such acquisitions as there are will probably be limited to modestly priced expansion into markets offering fast ... market in the near future, so any group that has been slow to embrace the technological revolution ...
Top 30 regional advertising agencies 2009
27 Feb 2009 | by Staff
As direct marketing agencies have embraced other disciplines, many have become more akin to the type of integrated agency that serves regional clients. Many regional agencies grew on the back of business-to-business clients and invariably rely on a multi-disciplined execution. Relationships ...
Top 100 creative agencies 2009
27 Feb 2009
have suffered from cutbacks by clients wanting to allocate more of their marketing budget to digital ... on the retail market and made agencies increasingly susceptible to cutbacks in traditional media advertising ... cent. That's how harshly the stock market judges the prospects for the ad market in those sectors ...
Top 50 media agencies 2009
27 Feb 2009
towards direct marketing and digital channels. To add insult to injury, the virtually invisible rate ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
