to remove filtersThe Week: Advertising News - Marketing cuts on the slide
04 Dec 2009
A study by Nielsen has shown that marketers are still cutting advertising budgets, but at a slower rate.
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Orange appoints Iris to retail marketing account
07 Dec 2009 | by Anne Cassidy
LONDON - Orange has appointed Iris to handle its UK in-store retail sales promotion and marketing after a pitch against undisclosed agencies.
Go-Ahead kicks off integrated review
03 Dec 2009 | by Staff
LONDON - Go-Ahead Group, the train operating company, is looking for agencies to handle the integrated accounts for its Southeastern and Gatwick Express franchises.
Media: Double Standards - Bringing cinema marketing into the digital age
27 Nov 2009
Twitter, social media networks and blogging have changed the way media agencies are promoting movies, with some interesting results.
Agencies vie for TCP and Buttercup integrated accounts
26 Nov 2009 | by Noel Bussey
The company behind TCP and Buttercup has called a review of the brands' above-the-line accounts.
The Week: Cirque du Soleil hires Publicis Dialog to integrated brief
20 Nov 2009
Publicis Dialog has been awarded the £10 million integrated advertising account for Cirque du Soleil across Europe.
The Week: City News - AB InBev's marketing vow
20 Nov 2009
Anheuser-Busch InBev, the owner of Stella Artois, Becks and Budweiser, has committed to increasing marketing spend.
The World: New York - OMD wins business from marketing association
20 Nov 2009
The Cable & Telecommunications Association for Marketing has picked Omnicom's OMD to handle media and buying for an image campaign that is expected to be underpinned with a spend of between $35 million and $40 million during 2010.
Editorial: Marketing's come of age but challenges lie ahead
20 Nov 2009
It's a remarkable testament to the regard in which the Marketing Society is held that 1,300 people were willing to turn up to its 50th birthday this week.
Diary: Bonnie Tyler salute for two marketing knights
20 Nov 2009
The Marketing Society celebrated its 50th in some style this week, taking over the Evolution venue in Battersea Park on Monday night.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
