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, disappointing some City analysts who had expected its recent marketing blitz to pay off before Christmas ...
LONDON - BMW UK has called a pitch for its advertising, digital and direct marketing accounts....is thought to want a more streamlined approach to its marketing efforts, with greater consistency across ...
competitors. Britax is currently gaining market share across Europe but is trailing in the UK behind the market leader, Maxi-Cosi. Britax's last advertising push was produced by Barrett Cernis in 2000 ...
Sainsbury's is disputing a report in yesterday's Times that the supermarket was loosing customers to its rivals. The supermarket is contesting the figures, based on "switching data", stating that its "till roll" data indicates that it has actually grown its market share from 15.7 to 15.9 per cent ...
The company is looking for an agency to handle its strategic and creative marketing communications. The brief will stretch across 29 European countries. Meetings are expected by the end of the month, with pitches scheduled for before Christmas. The winning agency will be briefed to create above- and below ...
managed to maintain its market share in the mobile phone sector at 38 per cent. Source: The Times ...
LONDON - Phonevalley, Publicis Groupe's mobile marketing agency and part of VivaKi, has forged a
and customer relationship marketing activity....The review is part of a statutory process. Lida, the incumbent, has been invited to defend the business. The car company has appointed the AAR, which has contacted direct marketing agencies with strong digital credentials. The brief is understood to cover electronic customer relationship marketing ...
, it halved its marketing budget in 2009 to less than 50 million. Its unit sales in Europe dropped by 10 ...
of the television market, as the division lost 43 million in the first half of the year. Source: The Financial ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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