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Agencies line up for pan-European Speedo task

19 Nov 2009 | by Claire Billings

LONDON - Speedo has approached agencies with a brief to develop a pan-European integrated campaign...The Pentland Brands-owned swimwear range wants a campaign that targets people who swim for fitness reasons and look up to athletes, rather than positioning Speedo as a fashion brand. The advertising campaign will run across Europe in markets including the UK, Italy and France, supported by substantial ...

Watchdog bans Matalan property e-mail ad

18 Nov 2009 | by Hadassah Nymark

prices could rise and fall depending on market conditions. Historically, though, property would always go ...

And in the real world... GM, Sainsbury's, Domino's and more

17 Nov 2009 | by Kate Nettleton

Sainsbury's is disputing a report in yesterday's Times that the supermarket was loosing customers to its rivals. The supermarket is contesting the figures, based on "switching data", stating that its "till roll" data indicates that it has actually grown its market share from 15.7 to 15.9 per cent ...

Gossard resurrects iconic lingerie campaign

13 Nov 2009 | by Hadassah Nymark

In the first of a number of planned marketing initiatives that aim to promote the brand and its new product offerings, the company has teamed up with Pure Media to create a 24-hour billboard ad campaign that will run on 17 November. The posters, featuring sexy, oversized shots of glamorous models ...

Coty retains JWT to £70 million Rimmel account

09 Nov 2009 | by Matt Williams

and the US. The agency will also be responsible for creating a series of integrated campaigns that help boost the brand's profile in emerging markets such as Asia and Australasia. JWT has worked on Rimmel ...

Agencies vie for global Gucci ad task

29 Oct 2009 | by Kate Nettleton

It is talking to both traditional ad agencies from the UK and Europe, and specialist fashion marketing and branding companies. An agency is expected to be appointed before the end of the year. Gucci has produced its campaigns in-house, using photographers and models to front the ads, but has now ...

Replay calls pan-European advertising pitch

15 Oct 2009 | by Kate Nettleton

A number of undisclosed shops in the UK and Europe have been contacted by the Italian fashion brand, which sells men's and women's clothing and fragrances. The company has previously produced the majority of its advertising in-house but is understood to be seeking an agency for a retained marketing ...

Publicis Groupe and Microsoft form mobile marketing partnership

23 Sep 2009 | by Noel Bussey

LONDON - Phonevalley, Publicis Groupe's mobile marketing agency and part of VivaKi, has forged a

BMB reveals coffee cup package designs for Pretty Polly

20 Aug 2009 | by Kate Nettleton

, marked with the words: "Caution Hot Tights." Gail Newport, the marketing manager at Pretty Polly, said ...

Burberry hires BBH to lead ad strategy

20 Aug 2009 | by Noel Bussey

as its strategic marketing partner.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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