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Viral View - Tips for success

are those that manage to persuade consumers to voluntarily spend time on their marketing communications ... with their brand and their online marketing communications. Brands need to build their online fan base. You may ... marketing support. To a certain extent this is true. However, there are several useful tools to kick ...

Conservatives pledge 'no legislation'

; voluntary restrictions on marketing to children and more rigorous reviews of whether such curbs are working ...

Findus appoints Driven to advertising account

Driven will be responsible for creating a number of integrated campaigns to support the launch of a new range of Findus products, which are to be introduced into the market later this year ... , and look to position Findus as the market leader in its field. Findus currently produces a range ...

Farm lands £5m Nando's ad account

Farm scooped the account following a pitch against Krow and Albion. The process began in May. The agency will initially work together with Nando's internal marketing team to build a new communications ... in the autumn. Andrew Rayner, the marketing director at Nando's, said: "We're very excited to be working ...

Subway hands McCann Erickson and Momentum £10 million account

marketing accounts for Subway.

And in the real world... Virgin Media, Setanta, Nationwide and more

International drops out. Source: The Times Global markets tumbled yesterday as Dominique Strauss ...

Piers Morgan strips off for new Burger King ad

are looking for a more manly smell. Sarah Power, the marketing director of Burger King UK Ireland, said ...

And in the real world: Waitrose, RBS, BP, unemployment figures

growing in around three months, as the housing market and consumer confidence begin to show signs ...

And in the real world: Sun-Times, supermarkets, Google, M&S

. Source: The Guardian The supermarket groups Wm Morrison and Asda gained share of the grocery market ...

And in the real world: Mortgages, Phorm, M&S, GM/Chrysler

Mortgage approvals grew by 19 per cent between January and February, signalling that the housing market is beginning to show signs of recovery, according to figures from the Bank of England. Source Korea Telecom has begun a trial of the digital technology company Phorm s monitoring software, which ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.