Honey Monster Foods on the hunt for creative and media shops
16 Dec 2009 | by Kate Nettleton
. Jane James, marketing director of Honey Monster Foods, said: "The Honey Monster is one of advertising ...
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Mr Kipling to sponsor ITV1's All Star Mr and Mrs
21 Dec 2009 | by Ian Darby
. Lisa Clark, the head of media management at Premier Foods, said: "The integrated sponsorship platform ...
MediaCom wins £5m Beverage Brands media
08 Dec 2009 | by Anne Cassidy
MediaCom won the business following a pitch against undisclosed agencies. The previous incumbent was John Ayling Associates, which has handled the business for the past 13 years. The account includes the media arrangements for WKD and WKD Core Apple Cider, which launched recently. Debs Carter, marketing ...
Mother nets global Coke Olympics task
03 Dec 2009 | by Kate Nettleton
. Mother s appointment marks an effort by Coke to unify the Olympic marketing activity in the host country and the sponsorship advertising it runs in global markets. While the majority of the work will break in 2012, Mother ...
Agencies line up for Bordeaux wine task
03 Dec 2009 | by Staff
number of marketing efforts by the association. Bordeaux Wines recently sponsored a radio show on Jazz ...
Beta wins Pilgrims Choice creative task
26 Nov 2009
integrated advertising account....The agency won the business after a pitch against VCCP and WFCA Integrated, the incumbent ... , as it looks to overtake Cathedral City as the UK's number-one cheddar brand. WFCA Integrated has been ... . The agency has created a number of integrated campaigns for the brand, including a 3 million push launched ...
ZenithOptimedia nets Lactalis brief
26 Nov 2009 | by Anne Cassidy
's home market in France. Munch Bunch and Ski yoghurts are produced by Lactalis' joint operation ...
Peperami announces "crowd-sourcing" prize winners
24 Nov 2009 | by Staff
The snack brand today announced that Kevin Baldwin, a copywriter from London and Rowland Davies, an ex-creative director from Munich, had scooped the prize. The competition, which bypassed traditional agencies in search of a creative idea, sparked outrage in adland. Noam Buchalter, marketing manager ...
Three agencies line up for £2m Greggs pitch
12 Nov 2009 | by Noel Bussey
The bakery chain is looking for a new approach to its advertising and has briefed Propaganda, the incumbent on the account, to produce a fresh campaign idea by the end of the month. However, it has also approached two more undisclosed agencies and asked them to answer the same brief. The marketing team ...
Cadbury Dairy Milk ad cleared of racism
11 Nov 2009 | by Staff
, Cadbury's marketing director, Phil Rumbol, said: "Music has always been a big part of Glass and a Half ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
