Draftfcb retains £15 million Post Office DM business
08 Dec 2009 | by Noel Bussey
London - Draftfcb has retained the £15 million direct marketing account for the Post Office.
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And in the real world... GM, BBC, Google, CBS and Tesco
09 Dec 2009
, disappointing some City analysts who had expected its recent marketing blitz to pay off before Christmas ...
IPA: 'Government ad cuts could cost society more'
07 Dec 2009 | by Colin Marrs
The Government announced that it will look to cut communications and marketing spending by 25 per ... and marketing services. "We welcome this report and will continue to work closely with departments to achieve greater savings by rationalising marketing frameworks across government and aggregating more activity ...
Regulator bans Npower circular
02 Dec 2009 | by Hadassah Nymark
wind farm again in marketing for the Nun Wood site. ...
And in the real world... Cadbury, Dubai, Online spending and more
30 Nov 2009 | by Kate Nettleton
is offering a special liquidity scheme to banks that are owed debts by Dubai World in a bid to increase market ... into the market. Source: The Guardian A bidding war for Cadbury is one step closer after Hershey lined up a ...
DVLA puts digital ad account out to pitch
26 Nov 2009
crime. In recent years, Agency.com has worked on the digital marketing for the DVLA. The agency first ...
Government to release public advertising value guide
24 Nov 2009 | by Staff
, there is inconsistency in the way government evaluates public sector marketing. He said: At a time of great pressure ... difficult steps in calculating value of advertising are isolating the effects of marketing from the effects ...
ASA publishes health and beauty ad survey
20 Nov 2009 | by Hadassah Nymark
-only medicines as well as failing to hold a marketing authorisation; making misleading, irresponsible ...
Save the Children seeks lead DM shop
12 Nov 2009
Save the Children has called a pitch to find a lead agency on its direct marketing account.
Cancer Research named most recognised UK charity advertiser
06 Nov 2009 | by Noel Bussey
, sponsorship, cinema and direct marketing. It also ranks the charities using measures including impression ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
