Google buys mobile ad company AdMob
10 Nov 2009 | by Staff
. Last month, Phonevalley, Publicis Groupe's mobile marketing agency and part of VivaKi, forged a ...
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And in the real world... Cadbury, Dubai, Online spending and more
30 Nov 2009 | by Kate Nettleton
is offering a special liquidity scheme to banks that are owed debts by Dubai World in a bid to increase market ... into the market. Source: The Guardian A bidding war for Cadbury is one step closer after Hershey lined up a ...
IBM dumps Digitas for Euro RSCG on global digital account
10 Nov 2009 | by Staff
Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } The pitch was held in the US and included the company's existing roster agencies. Euro RSCG has handled e-mail and relationship marketing duties for IBM for a number ...
Partners Andrews Aldridge wins Sony Professional Services eCRM account
26 Oct 2009 | by Matt Williams
markets. Sony Professional Services, a division of Sony Europe, provides businesses with fully integrated ... will be responsible for creating a series of direct marketing campaigns for the brand. ...
Albion picks up £10m Epson European integrated brief
22 Oct 2009 | by Matt Williams
The agency was awarded the business after a pitch against McCann Erickson and CMW. DDB London, the incumbent on the account, turned down the opportunity to repitch for the business. Albion will now be responsible for creating integrated campaigns in an effort to promote the Epson range of products ...
Google launches first major UK ad campaign
19 Oct 2009 | by Ian Darby
will also run in markets including the US, France and Australia, supports its range of Google Apps products ... of marketing for Google Enterprise, said: "The idea is to have a breadth of media working seamlessly to deliver ...
Ant and Dec star in latest Nintendo ads
16 Oct 2009 | by Hadassah Nymark
The pair are interviewed about their enjoyment of using the Nintendo Wii and DS and are then shown meeting various groups of people and challenging them to compete in Nintendo games. In a departure from the brand s usual marketing techniques, the TV ads drive viewers to visit the website, enjoynintendo ...
Google's revenues rise 8 per cent
16 Oct 2009 | by Kate Nettleton
the increase to the widespread recovery across the online advertising market, which is enjoying a return ...
And in the real world... WH Smith, Nokia, SABMiller and more
16 Oct 2009 | by Matt Williams
managed to maintain its market share in the mobile phone sector at 38 per cent. Source: The Times ...
Cisco calls review of digital ad brief
08 Oct 2009
The winning shop will handle digital advertising for a consumer product launch. The exact nature of the brief is unknown. The company announced in March that it was moving into the server market to compete ... such as marketing, HR and research and development. The tie-up centred on a microsite that hosted video ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
