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Orange appoints Iris to retail marketing account

LONDON - Orange has appointed Iris to handle its UK in-store retail sales promotion and marketing...marketing campaigns over the next two years and experiential and instore activity within Orange stores ... pitching process, we are delighted to have chosen iris to be our sole agency for our retail marketing activities. "They showed a real understanding of the telecoms and youth market and delivered some excellent ...

And in the real world... Cadbury, Dubai, Online spending and more

is offering a special liquidity scheme to banks that are owed debts by Dubai World in a bid to increase market ... into the market. Source: The Guardian A bidding war for Cadbury is one step closer after Hershey lined up a ...

O2 announces review of digital account

. Shadi Halliwell, O2 head of brand marketing said: "As our business and customers evolve, it s time ... the scope of the digital marketing review, and will be retained by Zenith Optimedia. ...

Telefónica kicks off global ad overhaul

rebranding campaign to run across its key markets....America and DDB on activity in some European markets. All three roster shops are understood to have been ...

Publicis team lands EUR70m wind brief

of agencies to handle its EUR70 million global integrated account.

TBWA\Media Arts, Rapp and Wolff Olins win Skype global advertising

proposition for the company, which has previously relied on agencies in local markets to produce individual ...

EDF begins search for agency to overhaul online work

direct marketing agency, Archibald Ingall Stretton, has developed online activity and microsites relating ...

Vodafone reveals thinking behind global repositioning

The positioning has already launched in a few markets and will appear in the UK at the end of October. The idea ... created the framework and tone of the ad and agencies in local markets will be asked to create work based ... market. "Over time in the UK we've allowed the brand to become corporate and stuffy and no one had huge ...

Publicis Groupe and Microsoft form mobile marketing partnership

LONDON - Phonevalley, Publicis Groupe's mobile marketing agency and part of VivaKi, has forged a

Vodafone revamps brand to reflect customer power

LONDON - Vodafone is revamping its brand positioning and marketing for the first time in four years

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.