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UK online advertising spending overtakes TV

of the market, with press and DM on 18.5 per cent 11.5 per cent respectively. Overall, ad spending fell by 3 ... significant milestone. This is the first major market where online has overtaken television to become ... of business models across all industries." 'Meaningless' But Lindsey Clay, Thinkbox marketing director ...

Fujitsu kicks off review of £2 million advertising account

with the integrated marketing agency theTeam on its advertising work. It is not known whether the agency ... The company is looking for an agency to help reposition the brand in an effort to improve awareness and sales within the UK market. A number of agencies have been contacted regarding the business ...

Vodafone reveals thinking behind global repositioning

The positioning has already launched in a few markets and will appear in the UK at the end of October. The idea ... created the framework and tone of the ad and agencies in local markets will be asked to create work based ... market. "Over time in the UK we've allowed the brand to become corporate and stuffy and no one had huge ...

Global Radio appoints Karmarama as agency for Heart and Capital

of marketing at Global Radio, said: "We re looking forward to working with Karmarama as we continue to build ...

Titan donates media space for Nabs fundraiser

challenging times as cash-strapped marketing communication companies cut budgets and industry job losses grow ...

Tim Bleakley leaves CBS Outdoor

LONDON - The CBS Outdoor UK managing director of sales and marketing, Tim Bleakley, has resigned...sales and marketing. A new position of UK operations director has been created, focusing on the London ...

And in the real world....Kraft, Cadbury, M&S, BBC, Gordon Brown, Sainsbury, Unilever and Sara Lee

.9 billion) deal, cementing its grip on the deodorant and skin-cleansing market. Source: The wall Street ...

Warburtons hands £10 million ad account to Rainey Kelly Campbell Roalfe/Y&R

The agency won the business following a pitch against Delaney Lund Knox Warren. Richard Hayes, the marketing director of Warburtons, handled the process. Warburtons first called a review of its advertising ... on the account for 12 years, most recently launching a 22 million marketing campaign that aimed to portray ...

Andy Brent leaves BSkyB

LONDON - BSkyB's brand marketing director, Andy Brent, has left the broadcaster after a year...., replacing the director of communications and brand marketing, Matthew Anderson. Before his appointment ... joining the DoH, Brent was the chief marketing officer at Burger King International. He began his career ...

The Week: Advertising News - ID card marketing blasted

The Conservative Party has criticised the marketing activity for the Government's ID cards scheme

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.