Search results for Integrated Marketing

Showing 1 - 10 of 119 results

Sort results by: date | relevance

1 2 3 4 5 ...
Next »

Search filters:

By Date

  • 2010 Remove filter

By Publication

  • Campaign Remove publication filter

By Media

  • Video Remove filter

Click remove filters icon to remove filters

Clear this search

Thinkbox prepares Harvey the dog TV ad for Christmas

21 Dec 2010 | by Sara Kimberley

The marketing television body will launch its Christmas ad from tomorrow (22 December). It will run until December 31. The commercial will feature across a variety of broadcast channels ... Nothing Yet'. Lindsey Clay, marketing director at Thinkbox, said: "It s wonderful to be bringing Harvey ...

Harvey Nichols launches satirical online video

15 Dec 2010 | by Sara Kimberley

, marketing communications director at Harvey Nichols, said: "We wanted to create a feelgood Christmas message ...

Gocompare treats viewers to the gift of silence at Christmas

10 Dec 2010 | by Sara Kimberley

Gocompare.com s media buying. Nick Hall, head of marketing at Gocompare.com, said: "We re giving viewers ...

MBA: Integration Is Dead

03 Dec 2010 | by James Devon and Stephen Maher, MBA

No longer should integration stop at marketing. In a post-integration world, an entire business...further and faster than simply integrated marketing as we currently define it. Marketing should now ... . This is not new. This is the basis of the marketer's current definition of integration. Find the way to motivate ... with post-integration DNA. Good integrated marketing can achieve great things: it can get people talking ...

Mindshare: Follow The Money

03 Dec 2010 | by Marco Rimini, Mindshare

Integration is something that is best left to the customer, which is why the integrating framework.... Integrating our messaging around that journey becomes the focus of marketing and the commercial metrics ... . Integration is something best left to the customer, not the marketer. That's why the integrating framework ... into the marketing and communications objectives at the beginning is what matters most. Integrating the short term ...

G2 Worldwide: New Beginnings

03 Dec 2010 | by Pietro Leone and Jim Taylor, G2 Worldwide

As an industry, we have failed to deliver a consistent form of integration of communication...to the shopper and retail customer needs; rather, integrated marketing communication must embrace a combination ... -OUTS - Integrated marketing today must step away from communication disciplines and channels and focus ... it yet. Integration at its best is about bringing to life a central communication idea in cohesive ...

MyAgency: Reclaim The Word

03 Dec 2010 | by James Easterbrook, MyAgency

By integrating creative thinking, rather than just media, businesses can identify new ways...this mean for us as marketers? These examples show that for a business to integrate creative thinking more ... We're having the wrong debate. Too often when we talk about integration, we use it to describe ... will do eventually. It's the integration of creative thinking across all parts of a business. It's about ...

St Luke's: Living The Brand

03 Dec 2010 | by Neil Henderson, St Luke's

in what they are doing can acheive real integration...delivers with pride and sincerity. And that is when marketing is really delivering integration ... 's the kind of integration your organisation needs. So often in debates about integration there is endless ... agencies, striving towards the same goal? If we are to make integration work, we have to start ...

EHS 4D Group: Data - The New Fuel

03 Dec 2010 | by Tash Whitmey and Daniel Floyed, EHS 4D Group

Connectivity has changed the DNA of advertising campaigns, so the key to integration is data...Isn't this topic getting a bit dull now? It's really simple. The executive summary is: integrate ... to the diseases that killed their less "integrated" counterparts. And while that might seem a somewhat esoteric ... , evolutionary kind of integration with the kind of integration that's the main subject of this essay. Because ...

Dare: Lessons from the Fat Duck

03 Dec 2010 | by Nick Emmel, Dare

world. Integrated marketing, though, is not just about the broadcast channels. We also need ... making marketing decisions. TAKE-OUTS Integration is an excuse for not making choices ... techniques made integration a logical exercise. Now complexity of choice has made marketers make no choice ...

1 2 3 4 5 ...
Next »
 

Additional Information

Campaign Jobs

More Jobs


Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

Part of the Republic Group