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Proximity has won the £50m Lloyds TSB direct marketing account, putting an end to its three year...in October. Catherine Kehoe, brand and customer marketing director, Lloyds TSB and Bank of Scotland, said ... to help drive forward the strategic challenges of our direct marketing programme in 2011 and beyond ... direct marketing account in June 2007 after a four-way shoot-out against Propaganda and incumbents ...
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM...This is the second acquisition by KBM in a month, following the purchase I-Behaviour three weeks ago. Based in St Louis, Missouri, Marketing Direct designs and executes campaigns, including agency creative and media services, primarily for the healthcare industry, and will form the foundation of KBM ...
We Buy Any Car, which spends 9 million on advertising, is understood to be close to appointing the appropriately named Manchester-based agency Driven. Driven is believed to be in final negotiations over the account after a pitch that also included Ruby and WDMP. However, Paul Coulter, the head of marketing ...
Revenue and pre-tax profits have dropped at Digital Marketing Group, with chief executive Ben...Digital Marketing Group owns the 20:20 agency brand and operates in e-commerce and data services, which it said was still waiting for a recovery in financial services. The company's results ... uncertainty within our market sector which is delaying our return to significant growth. We are managing our ...
Diageo GB has reduced its roster of direct marketing agencies to Tullo Marshall Warren and RPM...relationship marketing programme and digital account, which was outside the scope of the review. Diageo GB ...
WPP has acquired US data marketing business I-Behaviour Inc through KBM Group, part of its...Colorado-based I-Behaviour is a privately held data co-operative, that provides direct marketing ... , the I-Behaviour chairman, who first coined the term "direct-marketing" in 1967, founded WPP-owned direct marketing agency Wunderman in 1958. Last month, WPP reported a 12.2% rise in third-quarter revenue ...
the shortlist for the Direct Marketing Association's Young Spark new talent award....marketing. Entrants were judged by a panel of experts including Ian Armstrong, European communications manager at Honda Motor Europe, Scott Logie, managing director of direct marketing agency Occam, Lucy ... marketer, he ran Wunderman in Amsterdam, was joint managing director of Claydon Heeley in London and set up ...
parent company Quant last week. Presky Maves continues to operate as does Quant Marketing, the data ...
Direct marketers with a broader view of how consumers respond to their campaigns are better able...marketers are used to considering response in a very linear manner. Advertiser provides stimulus. Consumer ... direct marketer who sees customer segments as database artefacts rather than as a collection of free ... that engenders ease of measurement and accurate interpretation of where marketing has been successful. Even ...
of marketing. The "new" methodology that we are being urged to use is customer engagement. That is, the marketing industry (or those members of it who write books and give lectures) has decided that the focus of marketing effort should no longer be the product, or the promotion campaign, but the customer, who must ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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