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Scope reviews integrated account

The charity is holding a review through Oystercatchers. Pitches are due to take place in the New Year. The appointed agency will be responsible for the charity s digital and direct marketing. Flourish was appointed to the account in April 2008 when it was tasked with increasing awareness ...

Proximity lands £50m Lloyds TSB DM account

Proximity has won the £50m Lloyds TSB direct marketing account, putting an end to its three year...in October. Catherine Kehoe, brand and customer marketing director, Lloyds TSB and Bank of Scotland, said ... to help drive forward the strategic challenges of our direct marketing programme in 2011 and beyond ... direct marketing account in June 2007 after a four-way shoot-out against Propaganda and incumbents ...

Weetabix reviews £10m ad account

The statutory review is being handled by Oystercatchers and pitches will take place in February. Incumbent agency WCRS will be repitching for the account. The agency won the business, then worth 10m, in 2006 from DDB London. Sally Abbott, marketing director at The Weetabix Food Company, said: "It ...

WPP expands in Singapore

in digital and social media, viral marketing, and online advertising. Yolk earned $1.3m in revenue ... Economic Development Board. The acquisition continues WPP's expansion into rapidly expanding markets and digital media. In the past two months WPP has bought two agencies in the US , including Marketing ...

Charities Aid Foundation appoints Albion to integrated account

and International charities, has appointed Albion to handle its integrated advertising account.

Santander retains Engine for £35m ad account

, will all work on a more integrated approach with the bank for three years. Moor said: "We went to a ... strategy going forward with a more integrated approach." The bank called a statutory review in June ... marketing on the scale of its business, using the strapline "Together, we are Santander". In the UK ...

AMD shortlists agencies for £35m EMEA account

(AMD) £35m EMEA integrated account....The world's second-largest microchip manufacturer after Intel, launched a review in October . It aims to compete in the tablet market, with Intel already pushing into this area. A result is expected in the New Year following the pitch, which took place last week in Munich. AMD has worked ...

McCann Erickson and UM win £5m Tempur mattresses account

The IPG agencies won the account following a closed pitch with the full-service, Bath-based incumbent, Attinger Jack. As well as the 5m UK business, the win may include future work for markets in France, Germany and Belgium. David Attinger, managing director of Attinger Jack, said: "I ...

BookaTable appoints Albion as first retained agency

The agency was awarded the business without a pitch, and will now be responsible for developing an overarching strategy for the brand. It is the first time that BookaTable has held a retained advertising agency. Albion s first integrated campaign for BookaTable will launch early next year, in an effort ...

EBay and BBH part company after marketing changes

just over a year since winning it, due to "marketing priority changes within eBay"....to put all of its business into one agency after consolidating its marketing teams. The original pitch ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.