22 Dec 2010
| by Sara Kimberley
The charity is holding a review through Oystercatchers. Pitches are due to take place in the New Year.
The appointed agency will be responsible for the charity s digital and direct marketing.
Flourish was appointed to the account in April 2008 when it was tasked with increasing awareness ...
20 Dec 2010
| by Sara Kimberley
Proximity has won the £50m Lloyds TSB direct marketing account, putting an end to its three year...in October.
Catherine Kehoe, brand and customer marketing director, Lloyds TSB and Bank of Scotland, said ...
to help drive forward the strategic challenges of our direct marketing programme in 2011 and beyond ...
direct marketing account in June 2007 after a four-way shoot-out against Propaganda and incumbents ...
20 Dec 2010
| by Sara Kimberley
The statutory review is being handled by Oystercatchers and pitches will take place in February.
Incumbent agency WCRS will be repitching for the account. The agency won the business, then worth 10m, in 2006 from DDB London.
Sally Abbott, marketing director at The Weetabix Food Company, said: "It ...
20 Dec 2010
| by Ed Owen
in digital and social media, viral marketing, and online advertising.
Yolk earned $1.3m in revenue ...
Economic Development Board. The acquisition continues WPP's expansion into rapidly expanding markets and digital media.
In the past two months WPP has bought two agencies in the US , including Marketing ...
16 Dec 2010
| by Matt Williams
and International charities, has appointed Albion to handle its integrated advertising account.
16 Dec 2010
| by Sara Kimberley
, will all work on a more integrated approach with the bank for three years.
Moor said: "We went to a ...
strategy going forward with a more integrated approach."
The bank called a statutory review in June ...
marketing on the scale of its business, using the strapline "Together, we are Santander".
In the UK ...
16 Dec 2010
| by Sara Kimberley
(AMD) £35m EMEA integrated account....The world's second-largest microchip manufacturer after Intel, launched a review in October . It aims to compete in the tablet market, with Intel already pushing into this area.
A result is expected in the New Year following the pitch, which took place last week in Munich.
AMD has worked ...
14 Dec 2010
| by Katherine Levy
The IPG agencies won the account following a closed pitch with the full-service, Bath-based incumbent, Attinger Jack. As well as the 5m UK business, the win may include future work for markets in France, Germany and Belgium. David Attinger, managing director of Attinger Jack, said: "I ...
14 Dec 2010
| by Matt Williams
The agency was awarded the business without a pitch, and will now be responsible for developing an overarching strategy for the brand. It is the first time that BookaTable has held a retained advertising agency.
Albion s first integrated campaign for BookaTable will launch early next year, in an effort ...
13 Dec 2010
| by Sara Kimberley
just over a year since winning it, due to "marketing priority changes within eBay"....to put all of its business into one agency after consolidating its marketing teams.
The original pitch ...