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Mindshare wins $100m consolidated Cadbury, Kraft business in Asia

relationship with Kraft Foods in these markets." "As integration continues with Cadbury, we wanted to align ... and Halls candies, the decision represents well over US$100 million in media across these markets ... number of agencies including Carat, Starcom and Zenith across the Southeast Asia markets. Commenting ...

BBH Asia-Pacific launches global Vaseline campaign

on Vaseline across so many diverse markets in the region, it is exciting for BBH Asia-Pacific to now launch a ... markets that will be announced later. Creative director Tinus Strydom said, "If there s ever a time a ... 's global brand director commented that the idea of newlyweds beautifully integrates the functional benefit ...

Kleenex ads to feature Linford's tiny packet

in the service of marketing on other occasions, becoming the face of underwear brand Sloggi in 2002 ...

FMCG goods 'recession-resistant', says Unilever Asia president

Manwani was a panelist at the Standard Chartered CEO Power Session and at CNBC Asia Pacific s 9th Asia Business Leader Awards, held on Thursday 25 November 2010 at the Capella Hotel, Singapore. A Unilever veteran of 26 years, Manwani says that business continues to grow in developing markets ...

Publicis wins SCA global babycare

The agency picked up the business without pitching and will now be responsible for devising the strategy for the company's babycare brands across a number of European, African, Asian and South American markets. The brand campaigns will continue to be executed in-house. Brands in SCA's babycare portfolio ...

Draftfcb lands $700 million Nivea ad business

the incumbent on the account in 51 markets, will now expand this remit to nearly 90 countries and take lead ... lead all third party agencies to ensure a consistent brand message across markets. The review ... responsible for the company s marketing and procurement. The pitch was divided into three phases that included ...

Old Spice, John Lewis and Philips among brands vying for YouTube prize

at the Campaign Media Awards on 17 November 2010. A panel of marketers and agency practitioners , including Mumsnet co-founder Justine Roberts and Mark Simpson, marketing director of Ford of Great Britain, chose ...

Brothers and Sisters scoops Impulse task

international campaigns, created by the brand's current global agency, Ponce Buenos Aires, for the UK market ...

ZenithOptimedia retains £285m global Sanofi-Aventis account

. The company, which has a strong international presence, but a relatively small spend in the UK market, had ... is budgeted for the US market. Although the company owns some consumer brands, including Nature s Own ...

L'Oréal reviews European digital media

Agency sources said the company has invited agencies to pitch for the business, which is expected to cover key markets in Europe, including the UK. Samantha Daude, the director of new media and CRM worldwide at L Or al, is said to be leading the review from the company s HQ in France, with meetings ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.