02 Dec 2010
| by Matt Williams
.
Lloyds TSB is currently reviewing its 50 million direct marketing account. Proximity London ...
19 Nov 2010
| by Benjamin Li
Jankowski has led the J J business globally at OMD since 2008 , working across functional and geographic lines for the J J account within the 27 markets where OMD has a long standing relationship ...
of growth, and I am very excited to be able to focus my energies in this dynamic market to help drive ...
18 Nov 2010
| by Matt Williams
Aviva has appointed CMW to handle the global integrated advertising for its investment arm....by Jennifer Horner, the global marketing director for Aviva Investors.
CMW will now be responsible ...
of next year and will run across the brand's core European, North American and Asian markets.
The work is expected to predominantly incorporate press, outdoor, digital and direct marketing executions.
CMW ...
15 Nov 2010
| by Matt Williams
broadcasting messages to customers.
Steve Griffiths, the director of brand and customer marketing at Halifax ...
11 Nov 2010
| by Sara Kimberley
to handle its pan-European integrated advertising account....The agency won the business after a two-way pitch handled by Oystercatchers. Kitcatt Nohr will aim to drive awareness of the company's Index marketing business in five European markets, as well as supporting sales of other Russell Indexes products.
The campaign will primarily target asset managers ...
10 Nov 2010
| by Kate Nicholson
The business is understood to be worth between US$50 and $60 million.
According to Nielsen, NAB spent US$33.4 million on main media last year, a marginal decrease on 2008.
NAB is ranked the 17th largest bank in the world measured by market capitalisation. NAB operates 1,714 branches ...
08 Nov 2010
| by Daniel Farey-Jones
is by Mindshare. The campaign runs in five markets: the UK, Mexico, Canada, Australia and Argentina. ...
05 Nov 2010
| by Daniel Farey-Jones
itself as the insurance comparison market leader....Hoban, chief marketing officer at Confused.com, said: "Confused.com was the first site to offer price ...
12 Oct 2010
| by Katherine Levy
stated: "Only recession-battered markets of the UAE (-5.8%) and Ireland (-3.2%) recorded negative ad ...
growth in all regions and across all media, led notably by the Asia Pacific market." The report also ...
-digit increases in major regional markets including the UK (10.7%), Germany (9.6%), and France (11 ...
07 Oct 2010
| by Maisie McCabe
brief without a pitch. JWT will be charged with creating a local integrated campaign for the brand ...