Search results for Integrated Marketing

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Saint launches social media contest to design Lloyds icon

. Lloyds TSB is currently reviewing its 50 million direct marketing account. Proximity London ...

OMD's Jankowski jumps ship to head MasterCard

Jankowski has led the J J business globally at OMD since 2008 , working across functional and geographic lines for the J J account within the 27 markets where OMD has a long standing relationship ... of growth, and I am very excited to be able to focus my energies in this dynamic market to help drive ...

CMW lands global brief for Aviva's investment division

Aviva has appointed CMW to handle the global integrated advertising for its investment arm....by Jennifer Horner, the global marketing director for Aviva Investors. CMW will now be responsible ... of next year and will run across the brand's core European, North American and Asian markets. The work is expected to predominantly incorporate press, outdoor, digital and direct marketing executions. CMW ...

Halifax splits with DLKW Lowe and calls £25m pitch

broadcasting messages to customers. Steve Griffiths, the director of brand and customer marketing at Halifax ...

Kitcatt Nohr Alexander Shaw lands Russell Investments

to handle its pan-European integrated advertising account....The agency won the business after a two-way pitch handled by Oystercatchers. Kitcatt Nohr will aim to drive awareness of the company's Index marketing business in five European markets, as well as supporting sales of other Russell Indexes products. The campaign will primarily target asset managers ...

PHD scoops US$60m National Australia Bank media account

The business is understood to be worth between US$50 and $60 million. According to Nielsen, NAB spent US$33.4 million on main media last year, a marginal decrease on 2008. NAB is ranked the 17th largest bank in the world measured by market capitalisation. NAB operates 1,714 branches ...

American Express pitches philosophy in new TV ad

is by Mindshare. The campaign runs in five markets: the UK, Mexico, Canada, Australia and Argentina. ...

Confused.com to roll out musical number

itself as the insurance comparison market leader....Hoban, chief marketing officer at Confused.com, said: "Confused.com was the first site to offer price ...

UK adspend returns to double digit growth

stated: "Only recession-battered markets of the UAE (-5.8%) and Ireland (-3.2%) recorded negative ad ... growth in all regions and across all media, led notably by the Asia Pacific market." The report also ... -digit increases in major regional markets including the UK (10.7%), Germany (9.6%), and France (11 ...

The Assembly nets Ernst & Young task

brief without a pitch. JWT will be charged with creating a local integrated campaign for the brand ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.