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Weetabix reviews £10m ad account

20 Dec 2010 | by Sara Kimberley

The statutory review is being handled by Oystercatchers and pitches will take place in February. Incumbent agency WCRS will be repitching for the account. The agency won the business, then worth 10m, in 2006 from DDB London. Sally Abbott, marketing director at The Weetabix Food Company, said: "It ...

Fiskars gardening tools shortlists three agencies for £1m media account

10 Dec 2010 | by Katherine Levy

in the UK market as Fiskars products, a brand which is more dominant in Western Europe. The company ...

Asda Christmas campaign to focus on quality suppliers

08 Nov 2010 | by Ed Owen

ads will also focus on the Extra Special range. With a 17.5% market share, Asda is the second ...

Morrisons promotes fresh food in Christmas campaign

08 Nov 2010 | by Mark Banham

and Channel 5, in the run-up to Christmas. Angus Maciver, group marketing director for Morrisons, said: "We ...

Old Spice, John Lewis and Philips among brands vying for YouTube prize

02 Nov 2010 | by Noelle McElhatton

at the Campaign Media Awards on 17 November 2010. A panel of marketers and agency practitioners , including Mumsnet co-founder Justine Roberts and Mark Simpson, marketing director of Ford of Great Britain, chose ...

GHD approaches agencies for direct and digital review

28 Oct 2010 | by Sara Kimberley

A number of agencies have been approached for the brief that will include marketing in salons and work that directly targets consumers. The pitch is expected to take place in November. The search ... agencies Slice and Jam picked up GHD briefs to develop in-salon educational material and marketing activity ...

Indesit calls pitch for £20m media

28 Oct 2010 | by Katherine Levy

The review will encompass five markets comprising the UK, Italy (where the company is headquartered), France, Russia and Turkey. The Aegis-owned Carat is the incumbent on the UK account, while Initiative is the incumbent on the business covering the states that make up the former USSR ...

Polydor launches Cheryl Cole Facebook and poster campaign

25 Oct 2010 | by Katherine Levy

and outdoor marketing as a united advertising medium....senior digital marketing manager Aaron Bogucki said: "Location-based apps like Facebook Places are allowing marketers to amplify offline advertising directly into users Facebook walls. "Whereas outdoor ...

UK adspend returns to double digit growth

12 Oct 2010 | by Katherine Levy

stated: "Only recession-battered markets of the UAE (-5.8%) and Ireland (-3.2%) recorded negative ad ... growth in all regions and across all media, led notably by the Asia Pacific market." The report also ... -digit increases in major regional markets including the UK (10.7%), Germany (9.6%), and France (11 ...

Volvo gets naughty with new ad campaign

08 Oct 2010 | by Sara Kimberley

The second phase of the global drive will span TV, digital, print and outdoor. The ads play off Volvo s "responsible" reputation, by showing daredevil stunts using the car as it looks to compete against rival cars in the market, including the BMW 3 Series, Audi A4 and the Mercedes C-Class. Created ...

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