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Greentomatocars in online and outdoor push

, inspiration and integrity and we wanted to make a film that embodied these values." Greentomatocars ...

We Buy Any Car to hire first agency

We Buy Any Car, which spends 9 million on advertising, is understood to be close to appointing the appropriately named Manchester-based agency Driven. Driven is believed to be in final negotiations over the account after a pitch that also included Ruby and WDMP. However, Paul Coulter, the head of marketing ...

Opel appoint Scholz & Friends for Euro ads

for handling Opel s advertising across all of its European markets. DLKW Lowe may still be responsible ... in every European market. The appointment comes just months after General Motors introduced a new ...

General Motors appoints G2 to Chevrolet European role

Lowe, to handle UK specific work on Chevrolet. Local market ad arrangements for Chevrolet ...

Agencies line up for MG media business

it is preparing a new push. Last year, it appointed the ex-Kia marketer Guy Jones as its marketing director. ...

BMW calls pitch for motorcycles brief

campaigns, and Engine, which oversees the integrated advertising for its car range, is unaffected. ...

Renault-Nissan Alliance appoints OMD in India

The Renault-Nissan Alliance has appointed OMD India as the media agency for both Renault and Nissan brands in India. Nissan has recently launched the Micra in India and Renault will be launching their cars in the Indian market starting mid-2011. The win comes off the back of a long and multi ...

UK adspend returns to double digit growth

stated: "Only recession-battered markets of the UAE (-5.8%) and Ireland (-3.2%) recorded negative ad ... growth in all regions and across all media, led notably by the Asia Pacific market." The report also ... -digit increases in major regional markets including the UK (10.7%), Germany (9.6%), and France (11 ...

Volvo gets naughty with new ad campaign

The second phase of the global drive will span TV, digital, print and outdoor. The ads play off Volvo s "responsible" reputation, by showing daredevil stunts using the car as it looks to compete against rival cars in the market, including the BMW 3 Series, Audi A4 and the Mercedes C-Class. Created ...

Toyota launches digital campaign for Auris model

. John Thomson, marketing director for Toyota, said: "The latest advertising film for the Toyota Auris ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.