07 Dec 2010
| by Sara Kimberley
, inspiration and integrity and we wanted to make a film that embodied these values."
Greentomatocars ...
02 Dec 2010
| by Sara Kimberley
We Buy Any Car, which spends 9 million on advertising, is understood to be close to appointing the appropriately named Manchester-based agency Driven.
Driven is believed to be in final negotiations over the account after a pitch that also included Ruby and WDMP.
However, Paul Coulter, the head of marketing ...
25 Nov 2010
| by Matt Williams
for handling Opel s advertising across all of its European markets.
DLKW Lowe may still be responsible ...
in every European market.
The appointment comes just months after General Motors introduced a new ...
18 Nov 2010
| by Sara Kimberley
Lowe, to handle UK specific work on Chevrolet. Local market ad arrangements for Chevrolet ...
04 Nov 2010
| by Jeremy Lee
it is preparing a new push.
Last year, it appointed the ex-Kia marketer Guy Jones as its marketing director. ...
21 Oct 2010
| by Matt Williams
campaigns, and Engine, which oversees the integrated advertising for its car range, is unaffected. ...
13 Oct 2010
| by Campaign India
The Renault-Nissan Alliance has appointed OMD India as the media agency for both Renault and Nissan brands in India. Nissan has recently launched the Micra in India and Renault will be launching their cars in the Indian market starting mid-2011. The win comes off the back of a long and multi ...
12 Oct 2010
| by Katherine Levy
stated: "Only recession-battered markets of the UAE (-5.8%) and Ireland (-3.2%) recorded negative ad ...
growth in all regions and across all media, led notably by the Asia Pacific market." The report also ...
-digit increases in major regional markets including the UK (10.7%), Germany (9.6%), and France (11 ...
08 Oct 2010
| by Sara Kimberley
The second phase of the global drive will span TV, digital, print and outdoor.
The ads play off Volvo s "responsible" reputation, by showing daredevil stunts using the car as it looks to compete against rival cars in the market, including the BMW 3 Series, Audi A4 and the Mercedes C-Class.
Created ...
05 Oct 2010
| by Mark Banham
.
John Thomson, marketing director for Toyota, said: "The latest advertising film for the Toyota Auris ...