Guinness cloud pours over New York in latest TV spot
16 Dec 2010 | by Sara Kimberley
appointed Tullo Marshall Warren to handle the Guinness relationship marketing and digital engagement ...
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Weetabix reviews £10m ad account
20 Dec 2010 | by Sara Kimberley
The statutory review is being handled by Oystercatchers and pitches will take place in February. Incumbent agency WCRS will be repitching for the account. The agency won the business, then worth 10m, in 2006 from DDB London. Sally Abbott, marketing director at The Weetabix Food Company, said: "It ...
BookaTable appoints Albion as first retained agency
14 Dec 2010 | by Matt Williams
The agency was awarded the business without a pitch, and will now be responsible for developing an overarching strategy for the brand. It is the first time that BookaTable has held a retained advertising agency. Albion s first integrated campaign for BookaTable will launch early next year, in an effort ...
Coca-Cola hands Universal McCann EMEA search account
13 Dec 2010 | by Sara Kimberley
The agency won the account following a competitive pitch. The EMEA and GB search account is currently handled by AKQA Media. It is unclear if AKQA's relationship with Coca-Cola will be affected. Universal McCann has worked with the soft drinks giant since 1957 and currently handles work in 57 markets ...
VCCP wins Burton's Foods advertising account
07 Dec 2010 | by Matt Williams
-pitch for the business. The process was handled by Burton s chief marketing officer Stuart Wilson, who joined ...
Agency Republic wins Danone digital
02 Dec 2010 | by Sara Kimberley
. Agency Republic will work closely with Activia's marketing manager, Corinne Chant, on the digital ...
Belu kicks off hunt for UK ad agency
02 Dec 2010 | by Anne Cassidy
as it attempts to increase its share of the bottled-water market.
Agencies line up for Bollinger creative
02 Dec 2010 | by Anne Cassidy
in the UK as well as in selected international markets. The pitch comes after a period in which Champagne ...
Whyte & Mackay invites agencies to pitch for UK ad account
02 Dec 2010 | by Matt Williams
. It is looking for an agency to create a new integrated campaign that repositions the brand, as part of a renewed ... is expected to be implemented in all of Whyte Mackay s upcoming marketing activity. Whyte Mackay, which ... retained advertising shop. In the past it has used Scotland-based agencies to handle its marketing work ...
Mother lands £30m Beck's global account
02 Dec 2010 | by Anne Cassidy
Mother London, in conjunction with Mother New York, pitched for the business against undisclosed agencies. The previous incumbent on the account was Publicis. Mother, which already handles the advertising for the AB-InBev beer brand Stella Artois, will work on a fully integrated campaign for Beck ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
