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, marketing communications director at Harvey Nichols, said: "We wanted to create a feelgood Christmas message ...
The IPG agencies won the account following a closed pitch with the full-service, Bath-based incumbent, Attinger Jack. As well as the 5m UK business, the win may include future work for markets in France, Germany and Belgium. David Attinger, managing director of Attinger Jack, said: "I ...
-store and online marketing, including a significant push on the retailer s social media channels. Craig Inglis, John Lewis director of marketing, said: "At John Lewis, we make buying the perfect gift that bit easier ...
ads will also focus on the Extra Special range. With a 17.5% market share, Asda is the second ...
and Channel 5, in the run-up to Christmas. Angus Maciver, group marketing director for Morrisons, said: "We ...
at the Campaign Media Awards on 17 November 2010. A panel of marketers and agency practitioners , including Mumsnet co-founder Justine Roberts and Mark Simpson, marketing director of Ford of Great Britain, chose ...
Marks & Spencer will this week launch a Christmas marketing campaign for its food, clothing...for marketing, said: "This is the most integrated campaign we ve ever put together. There s a seamless ...
Bradley, marketing director at Tesco UK, said: "Amanda brings sparkle and humour to our Christmas campaign ...
of Bartle Bogle Hegarty and Mother respectively. Craig Inglis, the marketing director at John Lewis ... /agency relationship will rely more on a deep understanding of the fashion market and whether agencies have the agility ... and in-store activity (the forte of in-house marketing teams) used to be enough for retailers to drive ...
to ensure future marketing communications were not misleading." ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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