Search results for Integrated Marketing

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Microsoft and C4 partner for TV ad break innovation

.com, Coty and Southern Comfort, creating a narrative to support its own marketing push. The deal ... , with an Orange app clearly visible. Paul Davies, director of marketing communications, Microsoft, said: "This ...

AMD shortlists agencies for £35m EMEA account

(AMD) £35m EMEA integrated account....The world's second-largest microchip manufacturer after Intel, launched a review in October . It aims to compete in the tablet market, with Intel already pushing into this area. A result is expected in the New Year following the pitch, which took place last week in Munich. AMD has worked ...

Nokia launches global campaign for N8 smartphone

, global marketing director at Nokia, said: "As 1.3 billion people will wake up on Christmas morning to use ...

Acer adds AKQA to global roster

in the PC market has worked with different agencies on a global level. It has worked with Leo Burnett on its global advertising account. However, it has also hired agencies in local markets. In 2008 ... slice of China's personal PC market. Earlier this year, the company launched the world s first 3D ...

PC maker Lenovo kicks-off global ad pitch

and Dell. Lenovo s ad review comes as it bids to take on Apple's iPad in the tablet market. Lenovo will launch a tablet PC called "Lepad" in China in early 2011 and will roll out the device in other markets ... traditionally focused on the PC market but is also diversifying into mobile devices. In May the company launched ...

Adobe calls pitch for pan-European agency

, however it is looking for what it describes as a "creative marketing agency" to work on a broader range ... European markets, although it will also be expected to build new creative work based on local market needs ...

Dutch ad agency launches no-frills mobile phone

Slightly smaller than a smartphone, the chunky plastic John's Phone comes in a variety of colours and includes a pad of paper attached to its back to record numbers. It costs 59. The creatives say they spotted a gap in the market for a non-smart phone that just allows the user to make calls ...

Carphone Warehouse puts Colin into Christmas

of sale. Julian Diment, Carphone Warehouse marketing director, said: "This is a fun ad which brings ...

Old Spice, John Lewis and Philips among brands vying for YouTube prize

at the Campaign Media Awards on 17 November 2010. A panel of marketers and agency practitioners , including Mumsnet co-founder Justine Roberts and Mark Simpson, marketing director of Ford of Great Britain, chose ...

AMD seeks ad agency for £35m EMEA brief

its estimated £35 million EMEA integrated account....The review comes as AMD looks to compete in the tablet market, with Intel already pushing into this area. AMD has issued an RFI to agencies asking for submissions to become "lead marketing agency" across the EMEA region. AMD has worked with a number of agencies recently including My Agency and Mason Zimbler ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.