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Everything Everywhere consolidates £90m media into Group M

. Chemistry Communications and TMW currently handle direct marketing for the two brands. ...

Old Spice, John Lewis and Philips among brands vying for YouTube prize

at the Campaign Media Awards on 17 November 2010. A panel of marketers and agency practitioners , including Mumsnet co-founder Justine Roberts and Mark Simpson, marketing director of Ford of Great Britain, chose ...

Mobile network Three calls ad review

handles direct marketing. ...

UK adspend returns to double digit growth

stated: "Only recession-battered markets of the UAE (-5.8%) and Ireland (-3.2%) recorded negative ad ... growth in all regions and across all media, led notably by the Asia Pacific market." The report also ... -digit increases in major regional markets including the UK (10.7%), Germany (9.6%), and France (11 ...

Energy Saving Trust hands DM account to SFW

-to-business direct marketing account....SFW s first task will be to review the marketing strategy for companies who run a fleet of more ... . Janet Mackechnie, transport marketing manager at Energy Saving Trust, said: "Cutting carbon dioxide ... effectively, and in an engaging way. "SFW is a proven agency in its understanding of direct marketing as a ...

Samsung Guru ad continues the story of Raghu

Warsi, vice president, marketing, Samsung Mobiles, said the campaign is on target for the company ... market. He said: "Along with our entry portfolio in a sub-category like Guru, we hope to continue ...

Orange brand under spotlight at IPA Effectiveness evening

was launched when only one in 10 people had a mobile phone, and people found the market confusing. "Orange came ... the marketing director Chris Moss, who appointed WCRS, for overruling market research that indicated Orange ... that branding and marketing had added 2.9bn to Orange's value, the real value added was much higher ...

Public to choose winner of new YouTube Ad of the Year award

of the Year winner will be chosen by the general public. While a judging panel of marketing experts ... , marketing director, Ford of Great Britain; Richard Huntington, director of strategy, Saatchi Saatchi ...

BT's Adam and Jane to have a baby after Facebook crowd sourcing

. David James, the marketing director for BT Retail's consumer division, said: "This was a completely new ...

O2 consolidates £100m media into ZenithOptimedia

." Sally Cowdry, O2's UK marketing director, said: "Over the past six years, we have been very pleased ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.