29 Jan 2010
| by John Tylee
Sally Cowdry, O2's marketing director, says that in these tougher times, the mobile operator has...their shoulder are picking their pocket with
the other, O2 and its marketing director, Sally Cowdry, seem to have ...
at the moment in the mobile sector, where the
recession has spurred the creation of a mature market where ...
- now owned by the
Spanish telecoms group Telefonica - is the UK market leader with a 25
per cent share ...
29 Jan 2010
| by John Tylee
." Will Harris, the outgoing Nokia UK marketing director, says: "The great
thing about them is that they ...
years ago at Hounslow
Borough College. They were unlucky enough to hit the jobs market during ...
won't be a problem," Beattie insists. "We're well integrated and
we'll move forward as a team ...
29 Jan 2010
of football. The
English Premier League is broadcast in more than 200 markets worldwide.
A recent Arsenal v ...
planned and integrated.
Agency planners can get confused between sports as a platform and sports
as a ...
29 Jan 2010
| by Alasdair Reid
towards being phased out altogether. CRR was introduced as a temporary advertising market remedy ...
think - but the Commission argues the market
conditions that pertained in 2003 are still relevant ...
in living memory and that, as such, the market is clearly
different to the market of 2003. Last ...
29 Jan 2010
marketer?
BMW's pitchlist. For such a blue-chip client, the 34 mins
industry expected a ...
29 Jan 2010
Stead, marketing manager (direct marketing), Waitrose
Brief: Direct marketing campaign to drive ...
launch
Client: Francois Rillet, marketing director, Danone Activia
Brief: Create a movement around ...
Project: Cheestrings
Clients: Phil Chapman, marketing director; Kelly Rafferty, marketing
manager ...
29 Jan 2010
service and our mixed economy broadcast market based on
either the interests of a particular media group or dogmatic free market
ideology. People who criticise Ofcom should remember that it replaced five or six ...
that the Conservatives seem to be taking their policy
cue on issues like the state of the pay-TV market from a particular ...
29 Jan 2010
| by Maisie McCabe
. Titan Outdoor was founded in the US in 2001 and first entered the UK
market in March 2006, when ...
market. The WPP out-of-home specialist Kinetic
estimates that with the addition of the Titan assets ...
FOR ... Advertisers - JCDecaux is now the largest player in the outdoor market yet agencies
deny this is a problem ...
29 Jan 2010
advertising and marketing advice to local businesses. Richard
Exon, the RKCR/Y&R group chief executive, says ...
and communications directors more than marketers. "Chief executives take CSR seriously because they see it as a ...
their company's relations with employees and
the City. However, marketers can't get their minds around doing ...
29 Jan 2010
| by Ian Darby, ian.darby@haymarket.com
in the ad
market recently but this could change if it continues to offer so little
that is inspiring ...