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Close-Up: The Advocates - O2 finds marketing success with its 'ruthless execution'

Sally Cowdry, O2's marketing director, says that in these tougher times, the mobile operator has...their shoulder are picking their pocket with the other, O2 and its marketing director, Sally Cowdry, seem to have ... at the moment in the mobile sector, where the recession has spurred the creation of a mature market where ... - now owned by the Spanish telecoms group Telefonica - is the UK market leader with a 25 per cent share ...

Close-Up: Can the creative brains behind 'cog' become a galvanising force for BMB?

." Will Harris, the outgoing Nokia UK marketing director, says: "The great thing about them is that they ... years ago at Hounslow Borough College. They were unlucky enough to hit the jobs market during ... won't be a problem," Beattie insists. "We're well integrated and we'll move forward as a team ...

Media: Double Standards - 'Sexy' football still able to excite large audiences

of football. The English Premier League is broadcast in more than 200 markets worldwide. A recent Arsenal v ... planned and integrated. Agency planners can get confused between sports as a platform and sports as a ...

Media Forum: Is CRR a blight on TV sector?

towards being phased out altogether. CRR was introduced as a temporary advertising market remedy ... think - but the Commission argues the market conditions that pertained in 2003 are still relevant ... in living memory and that, as such, the market is clearly different to the market of 2003. Last ...

Diary: Water-cooler Monitor

marketer? BMW's pitchlist. For such a blue-chip client, the 34 mins industry expected a ...

The Work: Private View

Stead, marketing manager (direct marketing), Waitrose Brief: Direct marketing campaign to drive ... launch Client: Francois Rillet, marketing director, Danone Activia Brief: Create a movement around ... Project: Cheestrings Clients: Phil Chapman, marketing director; Kelly Rafferty, marketing manager ...

Media: Election Insight - Why Murdoch won't dictate Labour's media view

service and our mixed economy broadcast market based on either the interests of a particular media group or dogmatic free market ideology. People who criticise Ofcom should remember that it replaced five or six ... that the Conservatives seem to be taking their policy cue on issues like the state of the pay-TV market from a particular ...

Media: All about ... JCDecaux's Titan deal

. Titan Outdoor was founded in the US in 2001 and first entered the UK market in March 2006, when ... market. The WPP out-of-home specialist Kinetic estimates that with the addition of the Titan assets ... FOR ... Advertisers - JCDecaux is now the largest player in the outdoor market yet agencies deny this is a problem ...

Close-Up: Are agencies taking CSR seriously?

advertising and marketing advice to local businesses. Richard Exon, the RKCR/Y&R group chief executive, says ... and communications directors more than marketers. "Chief executives take CSR seriously because they see it as a ... their company's relations with employees and the City. However, marketers can't get their minds around doing ...

Media Perspective: Why Channel 4 has made a smart move in hiring Abraham

in the ad market recently but this could change if it continues to offer so little that is inspiring ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.