22 Dec 2010
| by Sara Kimberley
The charity is holding a review through Oystercatchers. Pitches are due to take place in the New Year.
The appointed agency will be responsible for the charity s digital and direct marketing.
Flourish was appointed to the account in April 2008 when it was tasked with increasing awareness ...
22 Dec 2010
| by Sara Kimberley
units OgilvyAction and Malone Advertising to create one of the biggest end-to-end shopper marketing...and integration.
"The joint venture is not focused on a marketing discipline, but instead on what a client ...
marketing, designed to help brands and retailers reach and influence consumers at every touchpoint along ...
and retail marketing services including shopper marketing, retailer relationships, retail sales programs ...
22 Dec 2010
| by Katherine Levy
The campaign, called The World Smiles, will appear in more than 50 markets around the world ...
is partnering with media owners in all key advertising markets across the world, to run the campaign for free ...
, Sajo Garc a Alcazar. The site was created by online marketing agency Ariadna.
In addition, the IPG ...
21 Dec 2010
| by Sara Kimberley
The marketing television body will launch its Christmas ad from tomorrow (22 December). It will run until December 31.
The commercial will feature across a variety of broadcast channels ...
Nothing Yet'.
Lindsey Clay, marketing director at Thinkbox, said: "It s wonderful to be bringing Harvey ...
20 Dec 2010
| by Sara Kimberley
Proximity has won the £50m Lloyds TSB direct marketing account, putting an end to its three year...in October.
Catherine Kehoe, brand and customer marketing director, Lloyds TSB and Bank of Scotland, said ...
to help drive forward the strategic challenges of our direct marketing programme in 2011 and beyond ...
direct marketing account in June 2007 after a four-way shoot-out against Propaganda and incumbents ...
20 Dec 2010
| by Sara Kimberley
.com, Coty and Southern Comfort, creating a narrative to support its own marketing push. The deal ...
, with an Orange app clearly visible.
Paul Davies, director of marketing communications, Microsoft, said: "This ...
20 Dec 2010
| by Sara Kimberley
The statutory review is being handled by Oystercatchers and pitches will take place in February.
Incumbent agency WCRS will be repitching for the account. The agency won the business, then worth 10m, in 2006 from DDB London.
Sally Abbott, marketing director at The Weetabix Food Company, said: "It ...
20 Dec 2010
| by Ed Owen
in digital and social media, viral marketing, and online advertising.
Yolk earned $1.3m in revenue ...
Economic Development Board. The acquisition continues WPP's expansion into rapidly expanding markets and digital media.
In the past two months WPP has bought two agencies in the US , including Marketing ...
17 Dec 2010
| by Sara Kimberley
backed by Direct Marketing Group (DMG)....Barraclough Edwards Chamberlain and Simon Hall founded Hall Moore CHI, now CHI Partners. Marketing ...
17 Dec 2010
| by Sara Kimberley
to taking on the challenge.
"Profero is a unique business. There is nothing out there in the market using ...
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