in the world where everyone can use the internet, has appointed Engine Group to its integrated ad account.
marketing team and will lead strategic thinking for the brand's communications planning for its 2011 ... . Vizeum continues to oversee media planning and buying. Patrick Venning, the head of marketing ...
creation at a time when it has become so fundamental to the wider marketing mix of so many brands." ...
scheduling [of This Morning ] will act as the perfect platform for Nivea." Nicolo Pome, the marketing ...
The agency won the brief after a competitive pitch and will be responsible for an integrated campaign across all media that will encourage people to vote "yes" to an alternative vote system in a referendum planned for May 2011 the first to be held since 1975. Iris, which worked for the Liberal ...
for the sponsorship, created by Carlsberg UK's integrated marketing agency Billington Cartmell, will be shown ...
, and combines senior marketing responsibilities with corporate affairs and communications. A spokewoman ... , the head of network marketing at Channel 4, is remaining with the broadcaster and will report to the new marketing and communications head. Advertising for C4 is currently created in-house by its 4Creative unit ...
Groves to the new role of director of digital and integration.
The Havas agency Arnold is merging with its sister marketing communications agency Euro RSCG KLP.... "Arnold has a strong reputation as a creative, strategic and integrated agency and KLP is a first-class marketing communications agency. Together they will create a modern agency that's needed at this time." ...
Volten will now be responsible for developing the network's digital offering across all European markets in which Euro RSCG has a presence. His task will include raising greater awareness of existing Euro RSCG digital work, as well as helping to grow the offering by winning additional digital business ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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