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M2M lands Paddy Power media task

31 May 2012 | by Katherine Levy

. The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing ... agencies across international markets as it looks to expand into Europe and beyond. M2M will continue ...

Saatchi & Saatchi nets Nike Foundation brief

31 May 2012 | by Anne Cassidy

Gallagher, the marketing director at Girl Hub, confirmed that the agency had been appointed but declined ...

Nokia in Hollyoaks placement deal

31 May 2012 | by Maisie McCabe

and Channel 4. John Nichols, the head of marketing at Nokia UK, said: "This partnership is another example ...

Lee replaces Constantine as MD of Newcast

31 May 2012 | by Katherine Levy

for the agency for 11 years in roles including client services director, new-business and marketing director ...

SapientNitro wins McLaren digital business

31 May 2012 | by Sara Kimberley

SapientNitro won the business after a competitive pitch against LBi and Splendid. The account will be run out of SapientNitro's London office. McLaren called a review of the business last year as part of its plans to take on rivals Ferrari, Lamborghini and Porsche in the high-end road sports car market ...

Publicis Chemistry founders Charlton and Garton depart

31 May 2012 | by Sara Kimberley

." Last month, Publicis Chemistry won the 50 million Everything Everywhere direct marketing account. The agency is one of the largest integrated agencies in the UK, with more than 250 staff and more than 50 per ...

Bilboul named group CEO in Karmarama/Crayon merger

31 May 2012 | by Anne Cassidy

The new entity will operate under the Karmarama name as a single 175-strong integrated agency. The merger will happen on 1 July and combine the creative capabilities of Karmarama with Crayon's data and digital offering. The senior management team will comprise the Karmarama chief executive, Ben Bilboul ...

DraftFCB hires Simon White as European planning chief

31 May 2012 | by Sara Kimberley

strategic move for Europe and I'm confident his integrated skills, coupled with the experience he has gained ...

Justin Sampson takes chief executive role at Barb

31 May 2012 | by Maisie McCabe

of customer relationship marketing at ITV, is joining the Broadcasters' Audience Research Board as its chief...Research, but left in April after a cost-cutting exercise. Before that, he spent a year as the integration ... last year, announced plans to test the possible integration of TV viewing through PCs and laptops ...

Former DDB team launches start-up

31 May 2012 | by Jeremy Lee

's background is in direct marketing and sales promotion at DDB UK, he was responsible for running Tribal DDB ... marketing. ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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