Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
marketing director at the Eden Project, said: "We re delighted with the way UM and McCann embraced our brief ...
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'Suck our guts out' Frubes ad escapes ASA ban
30 May 2012 | by John Reynolds
to the Frubes characters, and did not consider it offensive, adding the strapline had become an integral part ...
Ad watchdog upholds complaint against BSkyB
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
of today's decision. The ASA's remit was extended in March 2011 to encompass marketing claims companies ...
D&AD celebrates its Golden Jubilee
26 Apr 2012
: Integrated Title: American Rom Client: Kandia Dulce Agency McCann Erickson Bucharest Country: Romania This is a really inventive, clever piece of marketing. Aggressively changing the identity of a ...
Sainsbury's 'feed your family for £50' claim rejected by ad watchdog
04 Apr 2012 | by Daniel Farey-Jones
In May 2011, the supermarket launched a major marketing campaign, including ads created by Abbott ... affect its future marketing. As part of the ruling, the retailer was told to ensure that headline prices for meal plans included any integral store cupboard ingredients, unless it held evidence that most or all ...
Shreddies and Cheerios fight croissants in breakfast ads
13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
.battleofthebreakfasts.co.uk . Ronnie Parry, marketing director at Cereal Partners, said: "Breakfast cereals have been a cornerstone ...
Chicago Town pizza mimics action movies with latest ad
05 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
, alongside managing director Ian Humphris. Life created an integrated campaign for the brand in August ...
Daring to be different is paying off for Southall
01 Mar 2012
by taking over a brand in a competitive market that has suffered countless consecutive periods of decline ... , originally a French title, launched in a relatively uncluttered UK market where there was the opportunity ... for the IPC monthly to maintain the market share it once enjoyed. It explains Marie Claire's steady ...
Emery ready to bring charm to leadership role
23 Feb 2012 | by Katherine Levy
our marketing a lot more seriously," he says. At a recent employee conference, Emery tried ...
W&K gets people loving Heineken ... and each other
16 Feb 2012
by broadcast and online media across a wide range of markets, the app's usage hotted up in anticipation ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
