Krispy Kreme to run first above-the-line work
22 Sep 2010 | by Daniel Farey-Jones
, the company has relied on point of sale, digital and PR activity. Katie de Souza, head of marketing ...
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Big awards 2011: The Gold Winners in pictures
27 Oct 2011
interactive, film, direct, radio, print, outdoor and integrated. I'd had the pleasure of sitting in on all ... and integrated entries were once again both rich and varied. TV seems to be in positively rude health. Outdoor ... Partnership Brand: Home Director of marketing: Craig Inglis Marketing manager: Anna Braithwaite Agency ...
CST, Fallon and Ogilvy among those represented in The Hospital Club 100
14 Jun 2010 | by Arif Durrani
in the final 100 by logging onto thehospitalclub.com . Names included in this year's Advertising, Marketing ...
John Lewis lures shoppers with miniature home campaign
23 Mar 2010 | by Joe Thomas
, director of marketing at John Lewis, said: "We wanted a campaign that differentiated John Lewis in the market." James Murphy, managing partner at Adam Eve, said: "The miniature house is a simple way ...
Marmite introduces spoof products in print and poster campaign
26 Feb 2010 | by Matt Williams
whether they "love it or hate it". Activity will be supported by direct marketing and sales promotions ... and hate reactions displayed on digital screens in the station. Tom Denyard, Marmite marketing director ...
COI to appoint GroupM's M4C to £250m media business
04 Feb 2010 | by Arif Durrani
that we have a visionary, integrated buying approach, which will enable us to face the media market ... integration and is expected to deliver a number of benefits for the COI and its public sector clients ... dialogue with target audiences while managing expected cuts in marketing budgets. Peter Buchanan, deputy ...
Watchdog bans misleading Spicerhaart mailing
09 Dec 2009 | by Hadassah Nymark
Group after a recipient complained that it was unclear that it was marketing material....-owners who already had their property on the market to sign up with Haart Estate Agents. The advertiser said ... and had believed it was evident the mailing was marketing material used to seek estate agency instructions ... was marketing communication relating to a commercial interest in the sale of the recipients home. The mailing ...
Regulator bans Npower circular
02 Dec 2009 | by Hadassah Nymark
wind farm again in marketing for the Nun Wood site. ...
Watchdog bans Matalan property e-mail ad
18 Nov 2009 | by Hadassah Nymark
prices could rise and fall depending on market conditions. Historically, though, property would always go ...
Gossard resurrects iconic lingerie campaign
13 Nov 2009 | by Hadassah Nymark
In the first of a number of planned marketing initiatives that aim to promote the brand and its new product offerings, the company has teamed up with Pure Media to create a 24-hour billboard ad campaign that will run on 17 November. The posters, featuring sexy, oversized shots of glamorous models ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
