Marketers should wrestle back some of the power from finance departments because the outcomes you can measure are not the only ones that matter, according to Ogilvy & Mather vice chairman Rory Sutherland.
Billington Cartmell is the latest in a string of agencies to be called on by 'The Apprentice' for the show's advertising task, which will air tomorrow (16 May).
Highly targeted campaigns are now delivering superior ROI for digital clients, according to two performance marketing experts.
Marketing Birmingham, the city's public-private sector strategic marketing partnership, is talking to agencies about handling an advertising brief.
Sports and social media are a natural fit, but brands have to find ways to provide fans with an enriching experience in an innovative way, two industry experts suggest.
Jo Bacon, the former business director at Rainey Kelly Campbell Roalfe/Y&R, has joined MTV Networks UK and Ireland as its vice-president of marketing, creative and publicity.
Gavin Patterson says the marketing industry deserves credit for its early adoption of the digital economy, but will finally fulfil its promise this year.
Robert Ray, the marketing director at the Newspaper Society, is leaving the organisation after seven years following a merger of its communications and marketing departments. Lynne Anderson, the communications director, will take responsibility for this merged function.
The Radio Advertising Bureau is to launch a nationwide multimedia marketing campaign, Britain Loves Radio, to promote the power of radio advertising.
Nationwide is to launch a direct and online marketing offensive to promote its Simply Rewards discounts, which include offers for Virgin Holidays, Microsoft products and Lastminute.com. The campaign, created by Kitcatt Nohr Digitas, kicks off this week and runs across direct mail and e-mail marketing.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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