to remove filtersClaire Beale: Falklands farrago is a test bed for WPP's style
10 May 2012 | by Claire Beale
mere servant of the government's marketing demands to aggressor. For a subsidiary of a British ...
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Jeremy Lee: The biggest pitch of 2012 could be the most intriguing too
10 May 2012 | by Jeremy Lee
for speculation - but it will certainly be gripping. Matt Atkinson, its group marketing director and formerly ...
All about ... The future of BSkyB
10 May 2012
leaders who have defined the market or stayed ahead of the competition in broadcast rights, technology development, advertising, marketing and consumer service provision over the last 20 years. A change ... , The Times) damages the market as a whole. The sector has entered a shockingly self-abusive phase. ...
Is it worth an incumbent repitching?
10 May 2012
. And any marketing director who does so is likely to pay with his job." Understanding the politics ... , executive director, brand and marketing, Virgin Media "When we decided to review out of DDB, it was only ...
How M&C Saatchi finally got its global act going
10 May 2012 | by John Tylee
to mobile marketing and sponsorship - into key markets. But ambition has to be tempered with pragmatism ...
On the Campaign Couch ... with JB
10 May 2012
and the fickleness of marketing directors will plunge them still more deeply into despondency. Invite them to devise ...
Do media plans need mags?
10 May 2012
Media, isn't so sure. He says there's a perception that the PPA has been less effective at marketing ...
Innovation at the speed of thought
10 May 2012
care enough to download your beta offering and tell you how to make it better beat any old-time market ...
Hotline: Costa Coffee appoints G2 Joshua
10 May 2012
Costa Coffee has appointed G2 Joshua to handle its international integrated account. The agency
Hotline: Research in Motion appointment
10 May 2012
-president of strategy, marketing and sales at the US wireless company Lightsquared, as its chief marketing officer.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
