25 Jan 2012
| by Daniel Farey-Jones
Marketing effectiveness consultant Ebiquity has recorded a pre-tax profit of £199,000 for the six...better manage their media and marketing performance, they also point to further improvement in operating ...
19 Jul 2011
| by Sarah Shearman
-per-thousand impressions (CPM) by 45% and cost-per-click (CPC) by 74% in four key markets, according to a new report by TBG...TBG s first Global Facebook Advertising Report, which looks at consumer behaviour and advertising effectiveness, is based on analysis of 200 billion impressions from 167 clients in the UK, US, France and Germany in 21 markets globally, in the three months to June 2011.
In the UK specifically, CPC grew ...
14 Jul 2011
| by Daniel Farey-Jones
years at the marketing intelligence group.
05 Jan 2011
| by Daniel Farey-Jones
WPP last year registered the largest revenue for a global publicly listed marketing services...tier market research company TNS in October 2008.
The addition led to a 13% increase in WPP ...
company in the rankings, which were compiled by Marketing Services Financial Intelligence.
Despite ...
of the full report, 'The Global Greats 2010', are available from Marketing Services Financial Intelligence . ...
07 Oct 2010
| by Jeremy Lee
A consortium of four international marketing consultancies, including Fairbrother Lenz Eley, have...Axiology claims to differ from rivals by offering services across all areas of marketing spend media, production, remuneration and auditing.
The companies involved, in addition to the media ...
than 70 markets and employs 120 people. Axiology claims to represent 46 of the top 50 global ...
28 Jun 2010
| by Suzanne Bidlake
, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...
to take on big marketing. One thing was clear: here is a sector that is intent on shrugging off the preconceptions of other marketers and ploughing its own furrow.
As is customary at these affairs ...
25 Jun 2010
| by Ivan Skoric, TSL Digital
Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...consumers, influencers or buyers; the marketing opportunity is intoxicating but the surge in the type ...
integrity.
The responsibility on agencies, as a result, is magnified. Unfortunately, despite the increase ...
, the production mechanism, tools and technologies used and activation in market means the playing field ...
25 Jun 2010
| by Annette King and Emma de la Fosse, OgilvyOne London
Imagine how powerful the reams of data that digital marketing generates could be if made available...'s essentially a direct marketer's approach applied to the eradication of poverty.
Central to her approach ...
of practice - testing, incentives, controls and so forth - was often seen by marketers as direct marketing ...
promising routes to end world hunger.
Duflo has discovered what most direct marketers instinctively ...
25 Jun 2010
| by Matt Dyke and Kevin Sutherland, AnalogFolk
Don't look now, but the wheels for the next era for digital marketing are already in motion. A ...
Graph, a new suite of application programming interfaces and tools that enable brands to integrate ...
for brands to create compelling social experiences. We've identified three types: marketing, shopping ...
25 Jun 2010
| by James Devon and Graham Kerr, MBA
).
Of course, our digitally fuelled landscape means that we can apply this type of thinking to marketing. Over ...
's going to gain traction and spawn the birth of the next big thing (I know it's not marketing but "Charlie ...
?
It sounds a whole lot like "integration" to us. Which is why we're not planning to throw the baby out ...
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