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on the recipient, and personalised for dealers and specific DS models. Jules Tilstone, marketing director ... are trying to move their products 'up-market' in attempts to increase margins. Brands in this space ...
The next in the long line of cruise ship pitches is due to take place later this month. With P O and Royal Caribbean having already reviewed their advertising this year, Carnival Cruises is holding pitches for its ad account as it looks to expand in the UK market. The company has shortlisted Karmarama, M C ...
marketing activity will include a front cover takeover of the Evo motoring magazine, which will feature ...
growing ever since. What Chinese companies lack, however, is the marketing and advertising know ... didn't initiate sales," Zhang Wen Yang, Snow's marketing chief, said. "But we'll be seeking opportunities to globalise our brand. We know there's a lot of competition in foreign markets, which we ...
that the car-maker still insists on trying to adapt foreign ads for the UK market:
WPP has invested an undisclosed sum in US motorsport marketing agency Just Marketing International....The advertising and marketing giant said taking control of a share in JMI continued its strategy of partnering and investing in important markets and sectors. WPP is now the third-biggest shareholder in JMI, with a "substantial minority stake", according to a source. Spire Capital, which took a majority stake ...
: Client: India Yamaha Motors Limited National business head: Roy Kurian Senior manager marketing ...
Volkswagen is rolling out an integrated campaign for the launch of its new Amarok pick-up vehicle...As part of the campaign, created by Iris, four Amarok vehicles were used to pull down a 67-metre steel chimney, weighing 140 tonnes, yesterday. Footage from the stunt, which was devised to demonstrate the vehicle s "intelligent use of power", will be used in forthcoming marketing activity ...
, such as Westminster. Last month, Ford kicked off a 4m integrated campaign , featuring a TV ad created by Ogilvy ...
Nicole and Papa in the 80s. The UK marketing manager, Phil York, sees the Megane Experiment as a..., the car-maker's UK marketing chief, might prefer to express the Gallic charm of its current creative work ... and their effect on consumer confidence had seen the company's UK market share slump by almost a quarter. York ... -called Destination 5 plan, launched two years ago, that market share has since risen to the psychologically important ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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