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to the Frubes characters, and did not consider it offensive, adding the strapline had become an integral part ...
marketing of their products and who embrace and encourage the creative work produced by their agencies ... ." The trophy will be presented in Cannes to Bruce McColl, chief marketing officer at Mars, during the Film, Film Craft, Branded Entertainment and Content, and Titanium and Integrated Lions on Saturday 23 June ...
, chief marketing officer at parent company Burton's Foods, said the campaign, "should really prove ...
Jack flag and diamonds. Zoe Howorth, market activation director, Coca-Cola GB, said: "As a ...
success. AB InBev, the maker of Budweiser, said it was fully committed to the responsible marketing ...
.battleofthebreakfasts.co.uk . Ronnie Parry, marketing director at Cereal Partners, said: "Breakfast cereals have been a cornerstone ...
, alongside managing director Ian Humphris. Life created an integrated campaign for the brand in August ...
in children. Kellogg said in its defence that the cereal was aimed at young adults and was marketed through ... , as well as Nesquik and Cadbury s Buttons, as part of a move to curb the online marketing of "junk food ...
viewers and a 10.5% share for its sixth series. Zoe Howorth, market activation director at Coca-Cola GB ...
works with both agencies in different markets, with MediaVest handling the 30m account in the UK. The winning agency, in the first instance, will be tasked with focusing on Heineken's top 15 markets, which ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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