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Shazam sets its sights on revolutionising TV ads

31 May 2012 | by Maisie McCabe

whether people will use Shazam if it does not integrate into other apps people are using during TV shows ... says. "Neither seems a good way of doing it. It would be much better to be integrated into a programme app or an EPG app." For now, Fisher won't be drawn on whether Shazam will integrate its ...

How digital can turn a great story into a super-franchise

31 May 2012

day and each innovative development. Ultimately, through these wholly integrated experiences ...

Things we like

31 May 2012

intruded on by tea-swilling giants. According to Adrian Mooney, the vice-president of marketing EMEA ... differentiate" Tetley in the crowded hot-beverages market. We just hope those nostalgic little Tea Folk don ...

Russell Davies: Can Facebook offer quality as well as quantity to brands?

31 May 2012 | by Russell Davies

. That's an understandable addition to a marketing plan. But that's not how people use Facebook ...

All about ... Newsworks

31 May 2012

So, farewell, the Newspaper Marketing Agency - and hello Newsworks. At first sight, the new handle features too many Ws in close proximity to be an aesthetically appealing proposition. But we will all get used to it sooner than we think. At least we've been spared the efforts of the sorts of branding gurus ...

'Suck our guts out' Frubes ad escapes ASA ban

30 May 2012 | by John Reynolds

to the Frubes characters, and did not consider it offensive, adding the strapline had become an integral part ...

Clifford named Newsworks strategy director

24 May 2012 | by Katherine Levy

Vanessa Clifford, the head of press at Mindshare, is joining the national press marketing body...Her appointment to the new role, which involves overseeing the organisation's relationships with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper Marketing Agency earlier this week. Clifford will report to Rufus Olins, the chief executive of Newsworks ...

Katherine Levy: Data magic is what will bind a client to its media agency

24 May 2012 | by Katherine Levy

with across 12 markets, is essential as it "brings all that data together". Dominic Grounsell, the personal marketing director at RSA, put it even more succinctly when he said: "Changing agencies is a ball-ache - no ... data-driven search business from i-level to MEC within hours of i-level's collapse. But as marketing ...

What can the merging of TV and online bring?

17 May 2012

? As ever, smart advertisers will keep customers at the heart of their strategy. The best marketing ... . This is how advertisers can realise the promise of integrated TV and online today. - How does the agency ... , irreplaceable role in the advertising ecosystem. Progressive media agencies are integrating their broadcast ...

All About ... The PPA conference

17 May 2012 | by Nick Batten

of Future's digital editions and its global reach. However, he asked: "As print markets decline ... the changes in the market blow your business model apart?" 5. Kevin Hand, the chairman of the PPA, summed ... of these magazines are those who can afford devices such as iPads and Android tablets.- H Bauer, which produces mass-market ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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