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of marketing." The use of NFC technology is one of the key battlegrounds in which mobile phone brands ...
, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change ... enough. Marketers need to develop a strategy based on relevant content (predominately video-based going ... market with devices that will be faster and more powerful, with less battery consumption and mobile ...
offer the best marketing potential - and when is the right time to employ them. There is no point ...
market for these devices, it is worth reviewing the advertising that is contributing to driving growth ... and function to ensure their products differentiate. Technology brands that compete in the mass market have ... media is also key in this market. How many of us asked friends / family (on social media or face ...
Tom Uglow and Steve Vranakis, from the UK Google creative lab, discuss how to market products...'s raison d'etre. It exists to market Google's new offerings - everything from its Android mobile operating ... Andy Berndt was hired from Ogilvy New York, charged with invigorating the marketing team with a ... -makers and storytellers, a lot of whom have agency backgrounds", who form the creative backbone of Google's marketing team ...
marketing activity will include a front cover takeover of the Evo motoring magazine, which will feature ...
integrated marcoms business just 15 months earlier. Jeff Dodds, executive director of Brand and Marketing ... ". The review, brokered by Oystercatchers, is set to bring an end to the consolidated marketing approach adopted by Virgin Media last May , with direct marketing no longer grouped into the same review process ...
along at a rather laidback pace. Marc Sands, the marketing director, is still meeting with agencies ...
Brother UK, the printer and office equipment manufacturer, is set to launch its biggest marketing
, Maples leaves the company at Christmas with immediate effect. The ad market is shocked - and when pressed ... management restructure designed to align its consumer and business marketing operations. Scott Dodds is to head an enlarged division called marketing and operations (M O); Neil Thompson becomes the managing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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