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How adland is turning campaigns into content

01 Mar 2012

this without fanfare because I wanted the site to be discovered and not promoted. Our marketing campaign was 75 worth of button badges from Better Badges. Thankfully, the content has all marketed itself ... of Sabotage Times. PUBLISH OR PERISH Matt Groves, director of integration, SSF Group Advertising ...

Pitch Update

27 Oct 2011

DFS has reduced its shortlist to two, while O2 has also cut some agencies from its direct marketing

Gregory appointed ad director at Telefonica

06 Oct 2011 | by Ian Darby

advertising businesses in more than 20 markets but wants to build momentum behind this as it moves from being ...

Virgin Media shortlists four for £36m advertising account

28 Sep 2011 | by Arif Durrani

integrated marcoms business just 15 months earlier. Jeff Dodds, executive director of Brand and Marketing ... ". The review, brokered by Oystercatchers, is set to bring an end to the consolidated marketing approach adopted by Virgin Media last May , with direct marketing no longer grouped into the same review process ...

Grey lands €10m Vodafone Ireland creative

13 Jan 2011 | by Anne Cassidy

to pitch. The Vodafone Ireland marketing director, Anne Mulcahy, called the pitch last November ...

UK adspend returns to double digit growth

12 Oct 2010 | by Katherine Levy

stated: "Only recession-battered markets of the UAE (-5.8%) and Ireland (-3.2%) recorded negative ad ... growth in all regions and across all media, led notably by the Asia Pacific market." The report also ... -digit increases in major regional markets including the UK (10.7%), Germany (9.6%), and France (11 ...

Orange brand under spotlight at IPA Effectiveness evening

08 Sep 2010 | by Daniel Farey-Jones

was launched when only one in 10 people had a mobile phone, and people found the market confusing. "Orange came ... the marketing director Chris Moss, who appointed WCRS, for overruling market research that indicated Orange ... that branding and marketing had added 2.9bn to Orange's value, the real value added was much higher ...

Sky Broadband to sponsor Channel 4 films

26 Jul 2010 | by Maisie McCabe

. Robert Tansey, group brand marketing director at BSkyB, said: "Sky Broadband provides a high quality ...

LG campaign focuses on social media

14 Jul 2010 | by Joe Thomas

for the electronics company, moving away from product-led marketing initiatives, to focus on how to make technology ... from Commercial Advantage Consulting, where he was a marketing consultant. He has also previously held ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ... to take on big marketing. One thing was clear: here is a sector that is intent on shrugging off the preconceptions of other marketers and ploughing its own furrow. As is customary at these affairs ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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