Heathrow runs family-friendly Easter campaign
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
". Nick Adderley, marketing and insight director at Heathrow said: "It's important that we communicate ...
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BA press campaign vaunts BMI deal
23 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
company, International Airlines Group (IAG). Bmi's brand and operations will be completely integrated ... to refuel the details of integrating our two organisations, we'll be publishing everything you need to stay ...
Work debrief - Brands play part in Virgin Media's buffer experience
01 Mar 2012 | by Andrew Stephens
at Fifty6. CREDITS Clients: Jeff Dodds, executive director, brand and marketing communications ...
VisitBritain forced to withdraw global poster campaign after typo
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
basic mistake can be made. "We have been working for the last 30 years to market the Brecon Beacons ...
TripAdvisor's 'reviews you can trust' claims barred by ASA
01 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
the "limited" pieces of marketing copy it appeared in, though it could not confirm which parts of the site ... some marketing copy that was used in a limited capacity. "As with all marketing messaging ...
TfL excludes payday loan companies from big money sponsorships
09 Jan 2012 | by Maisie McCabe
reform of our consumer credit market". The 2011 New Year's Eve sponsorship was taken by Diageo, which ...
Lastminute.com hires Adam & Eve to £6m creative account
20 Dec 2011 | by Alex Brownsell
] stood out because of their creative and integrated solution to our pitch brief as well as a team fit ... , we are very proud to have this opportunity to re-assert their unique positioning in the travel market." ...
Pitch update
01 Dec 2011
The next in the long line of cruise ship pitches is due to take place later this month. With P O and Royal Caribbean having already reviewed their advertising this year, Carnival Cruises is holding pitches for its ad account as it looks to expand in the UK market. The company has shortlisted Karmarama, M C ...
Pitch Update
27 Oct 2011
DFS has reduced its shortlist to two, while O2 has also cut some agencies from its direct marketing
Europe should start selling itself better to its citizens
06 Oct 2011 | by Moray MacLennan
, recently said Europe should market itself just like Coca-Cola. He noted that people from outside Europe ... marketing challenge, with the prime audience being internal. Some of you may be thinking ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
