How digital can turn a great story into a super-franchise
31 May 2012
day and each innovative development. Ultimately, through these wholly integrated experiences ...
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Claire Beale: Forget the positioning, it's talent that counts
31 May 2012 | by Claire Beale
& Eve. As one agency bows out of the independent market (to become something bigger and even better, it...'s biggest marketing services company. As one of his rivals e-mailed me in his defence this week: "Love him ...
The history of advertising in quite a few objects: 32 Commodore J Walter Thompson
31 May 2012
would now be called a "guerrilla" marketer, fly-posting ads on telephone poles in New York state. How ... -oil salesmen to marketing professionals. The man who set up JWT in 1896, having paid $500 for the agency ...
Will the Govt's comms strategy work?
31 May 2012
they need to work it out?" There remains much ambivalence towards COI, much lauded for its marketing ... with making the system work. Emma Stranack, the Department for Transport's marketing chief and chairman of the heads of marketing group, is described as "very good and approachable". Meanwhile, Wendy Proctor ...
Why does adland need a new creative agency?
31 May 2012
is that anyone in marketing today who doesn't understand and appreciate creativity doesn't keep their job long ... 's organisation and externally between their marketing agencies, the ability to work well in partnership ... and the network offices that dominate the UK advertising market. As Damon states, at Joint we believe ...
Is outdoor trading dated?
31 May 2012
cent of all the outdoor pounds received. So, in contrast to more fragmented commercial markets ... move to something resembling the newspaper market. Some sites will still have a price premium - even ...
'Suck our guts out' Frubes ad escapes ASA ban
30 May 2012 | by John Reynolds
to the Frubes characters, and did not consider it offensive, adding the strapline had become an integral part ...
Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
Vanessa Clifford, the head of press at Mindshare, is joining the national press marketing body...Her appointment to the new role, which involves overseeing the organisation's relationships with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper Marketing Agency earlier this week. Clifford will report to Rufus Olins, the chief executive of Newsworks ...
On the Campaign Couch ... with JB
24 May 2012 | by Jeremy Bullmore
Q. I'm a senior marketer at an airline. An ad from one of our rivals, which ran three months ago...your fellow marketers and lobby the Government to introduce mandatory pre-publication clearance of all ... think of few quicker ways of raising doubts about the integrity of this brand than paying ...
I wish I'd done ... Bing 'decode Jay-Z with Bing'
24 May 2012
that inspired them to get into our business. For me, it's the benchmark for integrated thinking. And proves ... manager of marketing; Ryan Cameron, senior marketing manager, Bing Agency: Droga5 Creative director ... of photography: Paul McGeiver Senior digital designer: Piper Darley Head of integrated production: Sally ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
