09 Feb 2012
| by Ian Darby
-established independent player is more than capable of holding its own in the market.
09 Feb 2012
| by Jeremy Lee
, a creative director at JWT, thinks that it has lost some of its integrity: "It has a good pedigree ...
will hopefully be a marker. Ed's got integrity but is pretty fiery - he's a force for good. We should get behind ...
09 Feb 2012
are lining up to pitch for Burger King's direct marketing account, which is being handled by the intermediary ...
. A result is finally expected next week. And agencies lining up for EDF's direct marketing account ...
09 Feb 2012
| by Jeremy Bullmore
has two effects. The first is fairly immediate; the second takes longer. The first lures marketing ...
. Supermarket buyers notice. Distribution increases and so does market share.
Like Jonty, however ...
09 Feb 2012
the marketing degree I was doing. That place was stuffed with guys too.
So I just noticed at Bread Talk ...
-hello marketing jobs in Manhattan courtesy of their old-school ties and are vaguely racist ...
You can imagine ...
09 Feb 2012
is that of demand and supply, normally associated with the laws of the free-market economy. But perhaps the most ...
09 Feb 2012
30-second spot, I can understand why marketers would want to extend the Super Bowl advertising ...
08 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
viewers and a 10.5% share for its sixth series.
Zoe Howorth, market activation director at Coca-Cola GB ...
02 Feb 2012
Cormac Loughran, the chief marketing officer at Aegis Media, has had a flying start to his time
02 Feb 2012
, dominating the forward-looking Cyber and Titanium and Integrated categories - the likes of Droga5, Crispin ...
just two Titanium and Integrated Lions; the US has won 14. So if developing countries are honing their skills on brilliant print campaigns and the US is way ahead on digital and integrated thinking, where ...