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Two decades of tuning in to commercial radio

24 May 2012 | by Maisie McCabe

on live briefs that will be taken all the way to production. Craig Inglis, the retailer's marketing ... marketing body not to act as an additional sales force for media owners. "We positioned ourselves ... hard to imagine today in the light of Thinkbox and Newsworks (formerly the Newspaper Marketing Agency ...

Durex lube online ad gives complaints the slip

23 May 2012 | by Sarah Shearman

of 18 and that it had therefore been targeted appropriately. Durex rolled out it a major marketing ...

VIDEO: Sorrell talks 'horizontality', frenemies and his new tech alliance

25 Apr 2012 | by Daniel Farey-Jones

has produced a cloud-based marketing platform dubbed "Infosys BrandEdge in partnership with Fabric ... ". He suggested it would be wise for marketing services companies to strike alliances with technology ...

WKD takes blokes to the gym

03 Apr 2012 | by Maisie McCabe

. The ad was conceived by Craig Buzzel at integrated creative agency Big Communications and was directed by Jon Greenhalgh. Debs Carter, marketing director at WKD, said: "There is often a lot of expectation ... of the higher-spending brands." Big Communications is part of Mission Marketing Group and is based ...

Daring to be different is paying off for Southall

01 Mar 2012

by taking over a brand in a competitive market that has suffered countless consecutive periods of decline ... , originally a French title, launched in a relatively uncluttered UK market where there was the opportunity ... for the IPC monthly to maintain the market share it once enjoyed. It explains Marie Claire's steady ...

NMA unveils sports films

26 Jan 2012 | by Maisie McCabe

The Newspaper Marketing Agency (NMA) has created a set of stop-frame animation films as part of a...wanted to remind marketers of the strong emotional involvement our readers have with the sports pages ...

'Don't underestimate the power of Google' to drive growth, says Sorrell

28 Oct 2011 | by Arif Durrani

, where the group has a "third to 40% of the market". Despite the tough conditions, the emergence ... , but it s the online internet activity [that s driving growth] at about 20% of the market due to heavy e ... or another, so there s a radical change in the distribution of the market." Sorrell went on to note ...

Comedy Central promotes its new 'Friends'

23 Sep 2011 | by Maisie McCabe

October. The copywriters and art directors were Comedy Central marketing director Bill Griffin ...

Ikea to turn attention to bedrooms during X Factor

19 Aug 2011 | by Maisie McCabe

. The integrated campaign, by Mother, aims to widen bedtime beyond brushing your teeth, taking off any makeup ...

The Sun kicks off football season with TV campaign

25 Jul 2011 | by Sara Kimberley

." News International is redirecting a major portion of its marketing spend to back the Saturday edition ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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